{"id":10766,"date":"2021-10-01T22:00:00","date_gmt":"2021-10-01T22:00:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=10766"},"modified":"2022-01-10T11:11:29","modified_gmt":"2022-01-10T11:11:29","slug":"dis-kaynak-cagri-merkezi-buyume-nedenleri","status":"publish","type":"post","link":"http:\/\/www.creafone.com\/en\/blog\/dis-kaynak-cagri-merkezi-buyume-nedenleri\/","title":{"rendered":"DI\u015e KAYNAK \u00c7A\u011eRI MERKEZ\u0130 KULLANIM PAZARININ K\u00dcRESEL OLARAK B\u00dcY\u00dcMES\u0130N\u0130N NEDENLER\u0130"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DI\u015e KAYNAK \u00c7A\u011eRI MERKEZ\u0130 KULLANIM PAZARININ K\u00dcRESEL OLARAK B\u00dcY\u00dcMES\u0130N\u0130N NEDENLER\u0130\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00c7a\u011fr\u0131 merkezi d\u0131\u015f kaynak kullan\u0131m\u0131 bir\u00e7ok i\u015fletme aras\u0131nda pop\u00fcler bir kaynakt\u0131r ve birden fazla kayna\u011fa g\u00f6re sekt\u00f6r istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmektedir. K\u00fcresel bir \u00e7a\u011fr\u0131 merkezi d\u0131\u015f kaynak<\/a> pazar\u0131 2020-2024 raporu, pazar\u0131n \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde 13,67 milyar dolar b\u00fcy\u00fcmeye haz\u0131r oldu\u011funu g\u00f6stermektedir.<\/p>\n

D\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezi kullan\u0131m\u0131 end\u00fcstrisinin geni\u015flemesi t\u00fcm d\u00fcnyada ger\u00e7ekle\u015fmekte ve yava\u015flama belirtisi g\u00f6stermemektedir. Ba\u015fka bir rapora g\u00f6re de, k\u00fcresel i\u015f s\u00fcreci d\u0131\u015f kaynak kullan\u0131m\u0131 pazar\u0131n\u0131n 2021’den 2028’e kadar %8,5’lik bir art\u0131\u015f kaydetmesini beklemektedir. Sekt\u00f6r\u00fcn artan i\u015f \u00e7evikli\u011fi talebinden yararland\u0131\u011f\u0131 da d\u00fc\u015f\u00fcnceler aras\u0131ndad\u0131r.<\/p>\n

G\u00fcn\u00fcm\u00fczde de\u011fi\u015fen i\u015f dinamikleri s\u0131ras\u0131nda g\u00fcncel kalman\u0131n yollar\u0131n\u0131 arayan \u015firketler, operasyonel maliyetleri d\u00fc\u015f\u00fcrmenin ve temel g\u00f6revlere odaklanman\u0131n bir yolu olarak d\u0131\u015f kaynak kullan\u0131m\u0131na y\u00f6neliyor.<\/p>\n

Deloitte ise d\u0131\u015f kaynak kullan\u0131m\u0131n\u0131n Orta Do\u011fu’da, \u00f6zellikle Dubai’de pop\u00fclerlik kazand\u0131\u011f\u0131n\u0131 ve 2023 y\u0131l\u0131na kadar 6,8 milyar dolar olaca\u011f\u0131n\u0131n tahmin edildi\u011fini s\u00f6yledi.\nBa\u015fka bir rapor ise Avrupa’daki \u00e7a\u011fr\u0131 merkezi d\u0131\u015f kaynak pazar\u0131n\u0131n 2020-2024 d\u00f6neminde 3,02 milyar dolar b\u00fcy\u00fcmeye haz\u0131r oldu\u011funu g\u00f6steriyor.\nBu rakamlar, d\u0131\u015f kaynak kullan\u0131m\u0131 end\u00fcstrisinin artan pop\u00fclaritesinin ger\u00e7ek bir kan\u0131t\u0131d\u0131r. \u00dcstelik istatistikler, \u00e7a\u011fr\u0131 merkezinin Covid-19 etkisiyle bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7irdi\u011fini g\u00f6steriyor.<\/p>\n

Pandemi, yaln\u0131zca i\u015fletmelerin \u00e7al\u0131\u015fma \u015feklini de\u011fil, m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 da de\u011fi\u015ftirdi. Dijitalle\u015fmeye keskin bir ge\u00e7i\u015f yap\u0131lmas\u0131yla birlikte i\u015fletmeler, ileti\u015fimde gecikmelere neden olan m\u00fc\u015fteri sorgular\u0131yla dolup ta\u015f\u0131yordu. Sonu\u00e7 olarak t\u00fcketiciler sohbetler, e-postalar ve sosyal medya<\/a> gibi di\u011fer kanallar arac\u0131l\u0131\u011f\u0131yla i\u015fletmelere ula\u015fmaya ba\u015flad\u0131. Bu, sanal i\u015flevsellik talebini art\u0131rd\u0131 ve \u00e7a\u011fr\u0131 merkezlerinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc h\u0131zland\u0131rd\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COVID-19 salg\u0131n\u0131ndan kaynaklanan baz\u0131 \u00e7a\u011fr\u0131 merkezi trendlerini inceleyelim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Buluta Ge\u00e7i\u015f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pandemi vurdu\u011funda, bir\u00e7ok \u00e7a\u011fr\u0131 merkezi planlad\u0131\u011f\u0131ndan daha erken ve daha h\u0131zl\u0131 buluta ge\u00e7mek zorunda kalm\u0131\u015ft\u0131r. Arac\u0131lar bir sisteme nerede olurlarsa olsunlar istedikleri zaman eri\u015febildiklerinden, bulutta bar\u0131nd\u0131r\u0131lan \u00f6zellikler daha y\u00fcksek d\u00fczeyde esneklik ve kullan\u0131labilirlik sunar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Yapay zeka<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Burada teknolojinin yerini alan ajanlardan bahsetmiyoruz. AI, temsilcilerin i\u015flerini kolayla\u015ft\u0131rmakla y\u00fck\u00fcml\u00fcd\u00fcr. Ger\u00e7ekten de AI g\u00fcd\u00fcml\u00fc otomasyon, bir m\u00fc\u015fteriyi talebinin daha h\u0131zl\u0131 \u00e7\u00f6z\u00fclmesine yard\u0131mc\u0131 olacak do\u011fru temsilciye y\u00f6nlendirebilir.
Ba\u015fka bir AI uygulamas\u0131 t\u00fcr\u00fc AI m\u00fc\u015fterilerin yorumlar\u0131n\u0131 tarad\u0131\u011f\u0131nda, sorunu belirledi\u011finde ve \u00e7\u00f6z\u00fcmler \u00f6nerdi\u011finde duyarl\u0131l\u0131k analizidir <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Self servis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler sa\u011flad\u0131\u011f\u0131 kolayl\u0131klar nedeniyle markalar\u0131n self servis yeteneklerine sahip olmas\u0131n\u0131 her zamankinden daha fazla beklemektedir. Self servis sadece bu talebi kar\u015f\u0131lamakla kalmaz, ayn\u0131 zamanda daha fazla \u00e7al\u0131\u015fan\u0131 i\u015fe almadan bir \u015firketin hizmet kapasitesini geni\u015fletir. Bulut yaz\u0131l\u0131m\u0131 sayesinde markalar, sohbet robotlar\u0131 ve bilgi taban\u0131 arac\u0131l\u0131\u011f\u0131yla self servis se\u00e7enekleri sunabilir.<\/p>

G\u00fcn\u00fcm\u00fczde pek \u00e7ok \u015firket, pandemi krizinden kurtulmaya ve sekt\u00f6rlerindeki yeni de\u011fi\u015fikliklere ve trendlere uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131rken i\u015f yapma bi\u00e7imlerini yeniden d\u00fc\u015f\u00fcnmektedir. Sonu\u00e7 olarak bir\u00e7ok ajans masraflar\u0131 azaltmak ve i\u015f verimlili\u011fini art\u0131rmak i\u00e7in d\u0131\u015f kaynak \u00e7a\u011fr\u0131 merkezi hizmeti y\u00f6neliyor . Ancak giderek daha fazla say\u0131da kurulu\u015fun m\u00fc\u015fteri destek hizmetlerini d\u0131\u015f kaynaktan almay\u0131 se\u00e7mesinin tek nedeni bunlar de\u011fildir.
\u0130\u015fte daha fazlas\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Esneklik<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u015eirketlerin d\u00fc\u015f\u00fck ve y\u00fcksek sezonlar\u0131 vard\u0131r. D\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezleri, istikrars\u0131z veya ola\u011fand\u0131\u015f\u0131 yo\u011fun zamanlarda esneklik ve \u00f6l\u00e7eklenebilirlik sa\u011flayabilir. Bu acenteler, y\u00fcksek sezon bitti\u011finde artan bilet hacmini kar\u015f\u0131lamak veya tekrar say\u0131s\u0131n\u0131 azaltmak i\u00e7in ihtiya\u00e7 duyulan acente ekibini daha da h\u0131zland\u0131rabilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uzmanlar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezleri, kaliteli m\u00fc\u015fteri deste\u011fi sa\u011flama konusunda uzmanla\u015fm\u0131\u015ft\u0131r. B\u00f6ylece sekt\u00f6rlerinin t\u00fcm giri\u015f ve \u00e7\u0131k\u0131\u015flar\u0131n\u0131 bilmektedirler. Bir \u00e7a\u011fr\u0131 merkezi sistemini neyin verimli hale getirdi\u011fini ve neyin yava\u015flatt\u0131\u011f\u0131n\u0131 biliyorlar. Hangi \u00e7\u00f6z\u00fcmlerin uygulanaca\u011f\u0131n\u0131 ve belirli bir vakaya hangi arac\u0131lar\u0131n atanaca\u011f\u0131n\u0131 bilirler.
\u00c7o\u011fu d\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezi , farkl\u0131 end\u00fcstrilerle \u00e7al\u0131\u015f\u0131r ve bu nedenle farkl\u0131 konularda deneyime sahiptirler. Deneyimleri, her t\u00fcrl\u00fc ko\u015fulla ba\u015fa \u00e7\u0131kmalar\u0131na ve kritik durumlara h\u0131zl\u0131 tepki vermelerine yard\u0131mc\u0131 olur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En son ara\u00e7lara eri\u015fim<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Teknolojik geli\u015fmeler daha iyi hizmet sa\u011flar. M\u00fc\u015fteri deste\u011fi ise bir istisna de\u011fildir. Genellikle, y\u00fcksek rekabet nedeniyle, d\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezleri \u00f6ne ge\u00e7mek i\u00e7in en son teknolojiyi ve \u00e7\u00f6z\u00fcmleri edinir. Bu t\u00fcr ara\u00e7lar y\u00f6netim, etkile\u015fim, veri analizi ve daha fazlas\u0131 dahil olmak \u00fczere \u00e7a\u011fr\u0131 merkezi operasyonlar\u0131n\u0131n her alan\u0131n\u0131 etkiler. Bu nedenle, genellikle bir ajans\u0131n hizmetlerini y\u00fckseltir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7\/24 hizmet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bir\u00e7ok kurulu\u015fun m\u00fc\u015fterilerine 7\/24 m\u00fc\u015fteri hizmeti sa\u011flama ihtiyac\u0131 olsa da, hepsinin bunu yapma f\u0131rsat\u0131 yoktur. Bu nedenle d\u0131\u015f sa\u011flay\u0131c\u0131lara (d\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezi) y\u00f6nelirler. M\u00fc\u015fteri deste\u011fi d\u0131\u015f kaynak sa\u011flay\u0131c\u0131lar\u0131, markalar\u0131n m\u00fc\u015fterileriyle 7\/24 ileti\u015fim halinde kalmas\u0131n\u0131 sa\u011flayan t\u00fcm zaman dilimlerini kapsar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u0130\u015f y\u00fck\u00fc azaltma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hi\u00e7 \u015f\u00fcphe yok ki m\u00fc\u015fteri hizmetleri, herhangi bir i\u015fletmenin en \u00f6nemli par\u00e7alar\u0131ndan biridir ve en \u00f6nemli \u00f6ncelikleri aras\u0131nda olmal\u0131d\u0131r. Ancak ana i\u015f oda\u011f\u0131n\u0131 engellememelidir.<\/p>\n

\u015eirketler bazen sahip olduklar\u0131 k\u0131s\u0131tl\u0131 kaynaklar\u0131yla m\u00fc\u015fterilerle ilgilenmeye \u00e7al\u0131\u015f\u0131rlar. \u00c7al\u0131\u015fanlar\u0131n\u0131, temel sorumluluklar\u0131ndan uzakla\u015ft\u0131rarak m\u00fc\u015fteri hizmetleri<\/a> konusunda yard\u0131mc\u0131 olmaya zorlarlar ve bu da d\u00fc\u015f\u00fck i\u015f verimlili\u011fine neden olur.\n\u00c7a\u011fr\u0131 merkezlerinin d\u0131\u015f kaynak kullan\u0131m\u0131, m\u00fc\u015fteri hizmetleriyle ilgili t\u00fcm konular\u0131 d\u0131\u015f uzmanlara tahsis ederek ve \u015firket personelinin \u00fcr\u00fcn geli\u015ftirmeye odaklanmas\u0131n\u0131 sa\u011flayarak bu sorunu \u00e7\u00f6zer.<\/p>\n

Yukar\u0131da s\u0131ralanan t\u00fcm faydalar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda giderek daha fazla kurulu\u015fun neden d\u0131\u015f kaynak kullan\u0131m\u0131na y\u00f6nelme e\u011filimi g\u00f6sterdi\u011fini anlamak zor de\u011fil.\nPandeminin etkisiyle markalar, sekt\u00f6rlerindeki de\u011fi\u015fikliklere daha \u00e7evik ve uyumlu hale gelmenin yollar\u0131n\u0131 aramaktad\u0131r. \u00c7a\u011fr\u0131 merkezi en \u00f6nemli \u00e7\u00f6z\u00fcmlerden biridir ve bu nedenle i\u015fletmeler aras\u0131nda pop\u00fclaritesi artmaktad\u0131r.<\/p>\n

\u00c7a\u011fr\u0131 merkezi d\u0131\u015f kaynak \u015firketlerinden biri olan Creafone<\/a> , T\u00fcrkiye\u2019nin en iyi \u00e7a\u011fr\u0131 merkezi hizmet veren m\u00fc\u015fteri deneyimi platformlar\u0131 aras\u0131nda yer almaktad\u0131r. En son teknoloji geli\u015fmelerini kullanarak profesyonel m\u00fc\u015fteri hizmetleri sa\u011flar. Ge\u00e7mi\u015fe dayanan tecr\u00fcbesi ile Creafone, kaliteli \u00e7ok kanall\u0131 destek sa\u011flama konusunda uzmanl\u0131k kazanm\u0131\u015ft\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Yapay zeka<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Burada teknolojinin yerini alan ajanlardan bahsetmiyoruz. AI, temsilcilerin i\u015flerini kolayla\u015ft\u0131rmakla y\u00fck\u00fcml\u00fcd\u00fcr. Ger\u00e7ekten de AI g\u00fcd\u00fcml\u00fc otomasyon, bir m\u00fc\u015fteriyi talebinin daha h\u0131zl\u0131 \u00e7\u00f6z\u00fclmesine yard\u0131mc\u0131 olacak do\u011fru temsilciye y\u00f6nlendirebilir.
Ba\u015fka bir AI uygulamas\u0131 t\u00fcr\u00fc AI m\u00fc\u015fterilerin yorumlar\u0131n\u0131 tarad\u0131\u011f\u0131nda, sorunu belirledi\u011finde ve \u00e7\u00f6z\u00fcmler \u00f6nerdi\u011finde duyarl\u0131l\u0131k analizidir <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

DI\u015e KAYNAK \u00c7A\u011eRI MERKEZ\u0130 KULLANIM PAZARININ K\u00dcRESEL OLARAK B\u00dcY\u00dcMES\u0130N\u0130N NEDENLER\u0130\u200b \u00c7a\u011fr\u0131 merkezi d\u0131\u015f kaynak kullan\u0131m\u0131 bir\u00e7ok i\u015fletme aras\u0131nda pop\u00fcler bir kaynakt\u0131r ve birden fazla kayna\u011fa g\u00f6re sekt\u00f6r istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmektedir. K\u00fcresel bir \u00e7a\u011fr\u0131 merkezi d\u0131\u015f kaynak pazar\u0131 2020-2024 raporu, pazar\u0131n \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde 13,67 milyar dolar b\u00fcy\u00fcmeye haz\u0131r oldu\u011funu g\u00f6stermektedir. D\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":10768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,54],"tags":[],"class_list":["post-10766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cagri-merkezi","category-dis-kaynak-2"],"yoast_head":"\nDI\u015e KAYNAK \u00c7A\u011eRI MERKEZ\u0130 KULLANIM PAZARININ K\u00dcRESEL OLARAK B\u00dcY\u00dcMES\u0130N\u0130N NEDENLER\u0130 - CREAFONE<\/title>\n<meta name=\"description\" content=\"D\u0131\u015f kaynakl\u0131 \u00e7a\u011fr\u0131 merkezi kullan\u0131m\u0131 end\u00fcstrisinin geni\u015flemesi t\u00fcm d\u00fcnyada ger\u00e7ekle\u015fmekte ve giderek artmaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creafone.com\/en\/blog\/dis-kaynak-cagri-merkezi-buyume-nedenleri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DI\u015e KAYNAK \u00c7A\u011eRI MERKEZ\u0130 KULLANIM PAZARININ K\u00dcRESEL OLARAK B\u00dcY\u00dcMES\u0130N\u0130N NEDENLER\u0130 - 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