{"id":11109,"date":"2021-11-01T08:39:58","date_gmt":"2021-11-01T08:39:58","guid":{"rendered":"https:\/\/www.creafone.com\/?p=11109"},"modified":"2022-01-06T14:25:39","modified_gmt":"2022-01-06T14:25:39","slug":"e-ticarette-cevrimici-musteri-deneyimi-gelistirme","status":"publish","type":"post","link":"http:\/\/www.creafone.com\/en\/blog\/e-ticarette-cevrimici-musteri-deneyimi-gelistirme\/","title":{"rendered":"6 Ad\u0131mda E-Ticaret&#8217;te \u00c7evrimi\u00e7i M\u00fc\u015fteri Deneyimi Geli\u015ftirme Nas\u0131l Yap\u0131l\u0131r ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11109\" class=\"elementor elementor-11109\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9635369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9635369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-097afeb\" data-id=\"097afeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a91771 elementor-widget elementor-widget-heading\" data-id=\"6a91771\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 Ad\u0131mda E-Ticaret'te \u00c7evrimi\u00e7i M\u00fc\u015fteri Deneyimi Geli\u015ftirme Nas\u0131l Yap\u0131l\u0131r ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f004d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f004d8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-936af01\" data-id=\"936af01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c48c6 elementor-widget elementor-widget-image\" data-id=\"85c48c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"484\" src=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-1024x855.jpg\" class=\"attachment-large size-large wp-image-11945\" alt=\"\" srcset=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-1024x855.jpg 1024w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-300x251.jpg 300w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-768x642.jpg 768w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-1536x1283.jpg 1536w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-2048x1711.jpg 2048w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-14x12.jpg 14w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-1200x1002.jpg 1200w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/cheerful-women-holding-golden-star-icon-1-1980x1654.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df347fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df347fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-622b99c\" data-id=\"622b99c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171daec6 elementor-widget elementor-widget-text-editor\" data-id=\"171daec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color:gray\">Al\u0131\u015fveri\u015f yapanlar\u0131n %53&#8217;\u00fcn\u00fcn k\u00f6t\u00fc bir deneyim ya da bir rakibin daha iyisini teklif etmesi nedeniyle bir \u00e7evrimi\u00e7i ma\u011fazadan al\u0131\u015fveri\u015f yapmay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yledi\u011fini biliyor muydunuz?<\/p>\n<p style=\"color:gray\">Kendi \u00e7evrimi\u00e7i i\u015finizi kurmak art\u0131k hi\u00e7 olmad\u0131\u011f\u0131 kadar kolay. Ancak, sadece kendi ma\u011fazan\u0131z\u0131 a\u00e7mak yeterli de\u011fildir. \u0130nsanlar\u0131n sizi tan\u0131mas\u0131n\u0131 ve ma\u011fazan\u0131za geri d\u00f6nmeye devam etmesini sa\u011flamak i\u00e7in <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/dijital-musteri-deneyimi\/\">dijital m\u00fc\u015fteri deneyimini<\/a> iyile\u015ftirmek ve olabilecek en iyi hale getirmek i\u00e7in \u00e7aba g\u00f6sterilmesi gerekir. <\/p>\n<p style=\"color:gray\">Ard\u0131ndan, \u00e7evrimi\u00e7i m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in gerekli ipu\u00e7lar\u0131n\u0131 ve p\u00fcf noktalar\u0131n\u0131 anlataca\u011f\u0131z.<\/p>\n<ol style=\"color:black\">\n  <li>Ki\u015fiselle\u015ftirin<\/li>\n  <li>Ek sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f<\/li>\n  <li>Terk edilmi\u015f sepetleri azalt\u0131n<\/li>\n  <li>Al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda sosyal medya pazarlamas\u0131 uygulay\u0131n<\/li>\n  <li>Mobil al\u0131\u015fveri\u015fi sa\u011flay\u0131n<\/li>\n  <li>M\u00fc\u015fterilerin \u00fcr\u00fcnleri sanal olarak denemesine izin verin<\/li>\n<\/ol>\n<ol>\n  <li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\">\n    <strong>Ki\u015fiselle\u015ftirin<\/strong>\n  <\/li>\n    <p style=\"color:gray\">Ki\u015fiselle\u015ftirme, m\u00fc\u015fteri sadakatini sa\u011flayan en g\u00fc\u00e7l\u00fc fakt\u00f6rlerden biridir. Perakendecilerin m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 art\u0131rmak i\u00e7in ki\u015fiselle\u015ftirmenin \u015fart oldu\u011fu a\u00e7\u0131kt\u0131r.<\/p>\n    <p style=\"color:gray\">M\u00fc\u015fterilerinizi daha iyi anlamak i\u00e7in elde etti\u011finiz verileri kullanmal\u0131 ve onlara de\u011ferli olduklar\u0131n\u0131 hissettirmelisiniz.<\/p>\n    <p style=\"color:gray\">Deneyebilece\u011finiz baz\u0131 ki\u015fiselle\u015ftirme temas noktalar\u0131 \u015funlard\u0131r:<\/p>\n    <ul style=\"color:black\">\n      <li>M\u00fc\u015fteriyle alakal\u0131 \u00fcr\u00fcn veya hizmetlerde ki\u015fisel indirimler sunun<\/li>\n      <li>Konumlar\u0131n\u0131 tan\u0131y\u0131n ve bu b\u00f6lgeye teslimat hakk\u0131nda bilgi verin<\/li>\n      <li>M\u00fc\u015fterinin ge\u00e7mi\u015fini hat\u0131rlay\u0131n: M\u00fc\u015fterinin g\u00f6r\u00fcnt\u00fcledi\u011fi \u00f6\u011felere dayal\u0131 bir \u00f6neriler listesi ve son g\u00f6r\u00fcnt\u00fclenen \u00f6\u011felerin bir listesini g\u00f6sterin<\/li>\n      <li>M\u00fc\u015fterilerle ana dillerinde ileti\u015fim kurun<\/li>\n      <li>E-postalar\u0131 ki\u015fiselle\u015ftirin : bir do\u011fum g\u00fcn\u00fc iltifat\u0131 veya \u00e7evrimi\u00e7i bir VIP m\u00fc\u015fteri etkinli\u011fine davet, pastan\u0131n \u00fczerine harika bir krema olacakt\u0131r.<\/li>\n    <\/ul>\n  <li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\">\n    <strong>Ek sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f<\/strong>\n  <\/li>\n  <p style=\"color:gray\">M\u00fc\u015fterilerinize alakal\u0131 \u00fcr\u00fcnler sunmak, \u00fcst\u00fcn bir \u00e7evrimi\u00e7i m\u00fc\u015fteri deneyimi sa\u011flaman\u0131n iyi bir yoludur. Alakas\u0131z \u00fcr\u00fcnlerle al\u0131c\u0131lar\u0131 etkilemedi\u011finizden emin olun, bunun yerine al\u0131\u015fveri\u015f sepetlerini tamamlayan \u00fcr\u00fcnleri sunun.<\/p>\n  <p style=\"color:gray\">Net bir CTA ile de\u011ferli teklifler olu\u015fturun. S\u00fcrekli yukar\u0131 sat\u0131\u015flar m\u00fc\u015fterileri yabanc\u0131la\u015ft\u0131rabilece\u011finden, mesajlar\u0131n\u0131z\u0131n s\u0131kl\u0131\u011f\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/p>\n  <p style=\"color:gray\">De\u011ferli indirimler ve tamamlay\u0131c\u0131 \u00fcr\u00fcnler sunarak insanlar\u0131 \u00e7evrimi\u00e7i ma\u011fazan\u0131za ba\u011flayabilir ve d\u00fczenli m\u00fc\u015fteriler haline getirebilirsiniz.<\/p>\n  <li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\">\n    <strong>Terk edilmi\u015f sepetleri azalt\u0131n<\/strong>\n  <\/li>\n  <p style=\"color:gray\">Genel olarak, d\u00fcnya \u00e7ap\u0131ndaki t\u00fcm sekt\u00f6rlerde \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f sepetlerinin %88&#8217;inin terk edildi\u011fini biliyor muydunuz ?<\/p>\n  <p style=\"color:gray\">E-Ticaret sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in insanlar\u0131n ma\u011fazan\u0131zdan al\u0131\u015fveri\u015f yapmamalar\u0131n\u0131n \u00f6n\u00fcndeki engellerin neler oldu\u011funu \u00f6\u011frenmelisiniz. \u00d6deme formunuz g\u00fcven olu\u015fturam\u0131yor mu? Veya iade politikan\u0131z yeterince tatmin edici de\u011fil mi?<\/p>\n  <p style=\"color:gray\">Birden fazla \u00f6deme se\u00e7ene\u011fi sundu\u011funuzdan emin olun. M\u00fc\u015fterilerinizin paketlerini nas\u0131l ve ne zaman almak istediklerine karar vermesine izin verin. Eve teslim ve temass\u0131z teslim alman\u0131n pop\u00fclaritesine ayak uydurmaya \u00f6zen g\u00f6sterin.<\/p>\n  <p style=\"color:gray\">Bazen m\u00fc\u015fteriler \u00fcr\u00fcnleri al\u0131\u015fveri\u015f sepetlerinde unutabilmektedirler. B\u00f6yle oldu\u011funda, al\u0131c\u0131y\u0131 al\u0131\u015fveri\u015f sepetine geri y\u00f6nlendiren bir ba\u011flant\u0131 g\u00f6nderin. Ayr\u0131ca, terk edilmi\u015f al\u0131\u015fveri\u015f sepetlerinin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini sa\u011flamak i\u00e7in bir indirim kodu ekleyebilir, \u00e7evrimi\u00e7i m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in stratejiler izleyebilirsiniz.<\/p>\n  <li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\">\n    <strong>Al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda sosyal medya pazarlamas\u0131 uygulay\u0131n<\/strong>\n  <\/li>\n  <p style=\"color:gray\">\u00c7evrimi\u00e7i <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/sosyal-medya-destek\/\">ma\u011fazan\u0131z\u0131 sosyal medya ile entegre<\/a> etmenin, akl\u0131n\u0131za gelmemi\u015f olabilecek birka\u00e7 yolu vard\u0131r: <\/p>\n  <h4>Sosyal medya platformlar\u0131nda al\u0131\u015fveri\u015f sunun<\/h4>\n  <p style=\"color:gray\">\u015eu anda neredeyse t\u00fcm sosyal medya platformlar\u0131n\u0131n, platform i\u00e7i e-ticaret \u00e7\u00f6z\u00fcmlerine \u00e7aba harcad\u0131\u011f\u0131 veya di\u011fer e-ticaret platformlar\u0131yla entegrasyonlar olu\u015fturdu\u011fu g\u00f6r\u00fcl\u00fcyor. \u00d6rne\u011fin Ray-Ban , \u00fcr\u00fcnlerini Instagram ma\u011fazalar\u0131nda da satmaktad\u0131r.<\/p>\n  <h4>Bir Facebook botu SSS yard\u0131mc\u0131 olur<\/h4>\n  <p style=\"color:gray\">Facebook, sohbet robotlar\u0131 arac\u0131l\u0131\u011f\u0131yla otomatik mesajlar\u0131n iletilmesine izin verir. \u00c7evrimi\u00e7i ma\u011fazalar art\u0131k sipari\u015f onay\u0131n\u0131, <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/musteri-hizmetleri\/\">m\u00fc\u015fteri hizmetlerini<\/a> otomatikle\u015ftirebilir ve hatta daha fazla sat\u0131\u015f sa\u011flayabilir. <\/p>\n  <h4>Trendleri izleyin<\/h4>\n  <p style=\"color:gray\">\u00dcr\u00fcnlerinizi daha iyi konumland\u0131rman\u0131n ve pazarlaman\u0131n bir yolunu mu ar\u0131yorsunuz? Sosyal kanallardaki tart\u0131\u015fmalar\u0131 takip etmek i\u00e7in LianaMonitor gibi bir sosyal medya izleme arac\u0131 uygulay\u0131n. Bu, m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131 ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda size de\u011ferli bilgiler verecektir.<\/p>\n  <p style=\"color:gray\">Ayr\u0131ca bir izleme arac\u0131 yard\u0131m\u0131yla \u015fubenizdeki kanaat \u00f6nderlerini zahmetsizce ke\u015ffedebilirsiniz. Onlarla ileti\u015fime ge\u00e7in ve daha sonra \u00fcr\u00fcnlerinizi sosyal a\u011flarda tan\u0131tmalar\u0131n\u0131 isteyin.<\/p>\n  <li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\">\n    <strong>Mobil al\u0131\u015fveri\u015fi sa\u011flay\u0131n<\/strong>\n  <\/li>\n  <p style=\"color:gray\">Hareket halindeyken sat\u0131n alma f\u0131rsat\u0131 sa\u011flay\u0131n. E-Ticaret i\u015finiz i\u00e7in bir uygulama tasarlayabilir veya bir kullan\u0131c\u0131n\u0131n \u00e7evrimi\u00e7i ma\u011fazan\u0131za masa\u00fcst\u00fc veya mobil cihazdan g\u00f6z atmas\u0131na bak\u0131lmaks\u0131z\u0131n ma\u011fazan\u0131z\u0131n t\u00fcm cihazlara yan\u0131t verdi\u011finden emin olabilirsiniz.<\/p>\n  <p style=\"color:gray\">En \u00f6nemli \u015fey, <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-nasil-gelistirilir\/\">m\u00fc\u015fteri deneyiminin<\/a> sorunsuz oldu\u011fundan ve her cihazda d\u00fczg\u00fcn \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmakt\u0131r. <\/p>\n  <p style=\"color:gray\">\u0130pucu: M\u00fc\u015fterilerinizin \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f i\u00e7in bir uygulamay\u0131 tercih edip etmeyece\u011fini sordu\u011funuz bir anket olu\u015fturun. Kar\u015f\u0131l\u0131\u011f\u0131nda, bir sonraki sipari\u015fleri i\u00e7in bir indirim kodu veya k\u00fc\u00e7\u00fck bir hediye teklif edin ve yan\u0131t ald\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n  <li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\">\n    <strong>T\u00fcketicilerin \u00fcr\u00fcnleri sanal olarak denemelerine izin verin<\/strong>\n  <\/li>\n<\/ol>\n<p style=\"color:gray\">Bir e\u015fyan\u0131n elinizde nas\u0131l hissedece\u011fini veya evinizde nas\u0131l g\u00f6r\u00fcnece\u011fini yorumlad\u0131\u011f\u0131n\u0131z\u0131 hayal edin. Bug\u00fcn, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) yard\u0131m\u0131yla hayal ettiklerinizi uygulamak m\u00fcmk\u00fcn.<\/p>\n<p style=\"color:gray\">AR teknolojisi, m\u00fc\u015fterilerin hayal g\u00fcc\u00fcn\u00fc ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmenize olanak tan\u0131r. Bir m\u00fc\u015fteri yeni mobilyalar\u0131n\u0131n evinde nas\u0131l g\u00f6r\u00fcnece\u011fini do\u011fru bir \u015fekilde g\u00f6rebilirse, daha kesin ve memnuniyetle bir sat\u0131n alma eylemini ger\u00e7ekle\u015ftirecektir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>6 Ad\u0131mda E-Ticaret&#8217;te \u00c7evrimi\u00e7i M\u00fc\u015fteri Deneyimi Geli\u015ftirme Nas\u0131l Yap\u0131l\u0131r ? Al\u0131\u015fveri\u015f yapanlar\u0131n %53&#8217;\u00fcn\u00fcn k\u00f6t\u00fc bir deneyim ya da bir rakibin daha iyisini teklif etmesi nedeniyle bir \u00e7evrimi\u00e7i ma\u011fazadan al\u0131\u015fveri\u015f yapmay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yledi\u011fini biliyor muydunuz? Kendi \u00e7evrimi\u00e7i i\u015finizi kurmak art\u0131k hi\u00e7 olmad\u0131\u011f\u0131 kadar kolay. Ancak, sadece kendi ma\u011fazan\u0131z\u0131 a\u00e7mak yeterli de\u011fildir. \u0130nsanlar\u0131n sizi tan\u0131mas\u0131n\u0131 ve ma\u011fazan\u0131za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-11109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Ad\u0131mda E-Ticaret&#039;te \u00c7evrimi\u00e7i M\u00fc\u015fteri Deneyimi Geli\u015ftirme Nas\u0131l Yap\u0131l\u0131r ? - CREAFONE<\/title>\n<meta name=\"description\" content=\"E-Ticaret&#039;te \u00c7evrimi\u00e7i M\u00fc\u015fteri Deneyimi Geli\u015ftirme 1. Ki\u015fiselle\u015ftirin 2. Ek sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f 3. 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