{"id":10843,"date":"2021-10-14T14:57:00","date_gmt":"2021-10-14T14:57:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=10843"},"modified":"2022-01-11T08:53:13","modified_gmt":"2022-01-11T08:53:13","slug":"essiz-musteri-deneyimi-stratejileri","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/essiz-musteri-deneyimi-stratejileri\/","title":{"rendered":"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10843\" class=\"elementor elementor-10843\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17eec13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17eec13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab14fc6\" data-id=\"ab14fc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca9c0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca9c0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c02f7c5\" data-id=\"c02f7c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bce80a5 elementor-widget elementor-widget-heading\" data-id=\"bce80a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02b1b2 elementor-widget elementor-widget-image\" data-id=\"e02b1b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"514\" src=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-1024x908.jpg\" class=\"attachment-large size-large wp-image-10844\" alt=\"\" srcset=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-1024x908.jpg 1024w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-300x266.jpg 300w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-768x681.jpg 768w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-1536x1362.jpg 1536w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-2048x1815.jpg 2048w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-1200x1064.jpg 1200w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-1980x1755.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2af95853 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2af95853\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-635a2a21\" data-id=\"635a2a21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369a8d0c elementor-widget elementor-widget-text-editor\" data-id=\"369a8d0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>M\u00fc\u015fteri deneyimi nedir?<\/h2>\n<p style=\"color: gray;\">M\u00fc\u015fteri deneyimi (CX olarak da bilinir), ilk temastan mutlu ve sad\u0131k bir m\u00fc\u015fteri olmaya kadar t\u00fcm m\u00fc\u015fteri yolculu\u011fu boyunca m\u00fc\u015fterinizin i\u015fletmenizle olan etkile\u015fimleri ve deneyimleriyle tan\u0131mlan\u0131r.<\/p>\n<p style=\"color: gray;\">CX, M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netiminin ( CRM ) ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r ve \u00f6nemli olmas\u0131n\u0131n nedeni, bir i\u015fletmeyle olumlu bir deneyime sahip bir m\u00fc\u015fterinin tekrar eden ve sad\u0131k bir m\u00fc\u015fteri olma olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek olmas\u0131d\u0131r.<\/p>\n<p style=\"color: gray;\">M\u00fc\u015fterilerinizin sad\u0131k kalmas\u0131n\u0131 istiyorsan\u0131z, deneyimlerine yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z!<\/p>\n<p style=\"color: gray;\">Basit\u00e7e s\u00f6ylemek gerekirse, mutlu m\u00fc\u015fteriler sad\u0131k kal\u0131r.<\/p>\n<p style=\"color: gray;\">Bir markayla ne kadar mutlu olursan\u0131z, o kadar uzun s\u00fcre m\u00fc\u015fterileri olursunuz. Bu nedenle, m\u00fc\u015fterilerinize k\u00f6t\u00fc davran\u0131r veya m\u00fc\u015fteri hizmetleri e-postalar\u0131n\u0131 g\u00f6rmezden gelirseniz, sizinle i\u015f yapmay\u0131 b\u0131rakmalar\u0131 olas\u0131d\u0131r. Bu nedenle e\u015fsiz m\u00fc\u015fteri deneyimi stratejisi kullanan \u015firketler, rakiplerinden daha iyi performans g\u00f6sterir &#8211; bu da i\u015finize daha fazla (ve kendi i\u015flerine daha az) harcama yapacaklar\u0131 anlam\u0131na gelir.<\/p>\n<p style=\"color: gray;\">G\u00f6z\u00fcm\u00fcze \u00e7arpan birka\u00e7 istatistik:<\/p>\n\n<ul style=\"color: black;\">\n \t<li>M\u00fc\u015fteri deneyimi, 2020&#8217;de (ve \u00f6tesinde) bir numaral\u0131 marka farkl\u0131la\u015ft\u0131r\u0131c\u0131s\u0131 olacak<\/li>\n \t<li>3 m\u00fc\u015fteriden 1&#8217;i, sadece bir k\u00f6t\u00fc deneyimden sonra sevdikleri bir markay\u0131 terk edecek,<\/li>\n \t<li>M\u00fc\u015fteriler , yaln\u0131zca harika bir m\u00fc\u015fteri deneyimi alarak l\u00fcks ve ho\u015fg\u00f6r\u00fc hizmetleri i\u00e7in % 13&#8217;e varan (ve %18&#8217;e varan y\u00fcksek) bir fiyat primi \u00f6demeye haz\u0131rd\u0131r .<\/li>\n \t<li>Al\u0131c\u0131lar\u0131n %49&#8217;u daha ki\u015fiselle\u015ftirilmi\u015f bir m\u00fc\u015fteri deneyimi ald\u0131ktan sonra anl\u0131k sat\u0131n almalar ger\u00e7ekle\u015ftirmektedir.<\/li>\n \t<li>M\u00fc\u015fteri deneyimi puan\u0131 y\u00fcksek (yani 10\/10) \u015firketleri de\u011ferlendiren m\u00fc\u015fteriler, %140 daha fazla harcamakta ve 6 y\u0131la kadar sad\u0131k kalmaktad\u0131r.<\/li>\n<\/ul>\n<p style=\"color: gray;\">Bu nedenle, m\u00fc\u015fterilerinize sundu\u011funuz deneyime odaklanman\u0131z son derece \u00f6nemlidir.<\/p>\n\n<h2>M\u00fc\u015fteri Deneyimi \u0130le M\u00fc\u015fteri Hizmetleri Ayn\u0131 \u015eey Midir?<\/h2>\n<p style=\"color: gray;\">\u00c7o\u011fu durumda, bir m\u00fc\u015fterinin bir \u015firketle ilk temas noktas\u0131 genellikle bir \u00e7al\u0131\u015fanla etkile\u015fim kurmakt\u0131r (bir ma\u011fazay\u0131 ziyaret ederek veya telefonda konu\u015farak). Bu, i\u015fletmenize m\u00fckemmel m\u00fc\u015fteri hizmeti sunma f\u0131rsat\u0131 verir.<\/p>\n<p style=\"color: gray;\">Bununla birlikte, <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\"<a href=\"https:\/\/www.creafone.com\/en\/musteri-hizmetleri\/\">m\u00fc\u015fteri hizmetleri<\/a>, t\u00fcm m\u00fc\u015fteri deneyiminin yaln\u0131zca bir y\u00f6n\u00fcd\u00fcr.<\/p>\n<p style=\"color: gray;\">\u00d6rne\u011fin, telefonda bir tatil rezervasyonu yaparsan\u0131z ve konu\u015ftu\u011funuz ki\u015fi cana yak\u0131n ve yard\u0131mseverse, bu iyi bir m\u00fc\u015fteri hizmetidir. Yine de biletleriniz erken gelir ve otel odan\u0131z y\u00fckseltilirse, bu harika bir m\u00fc\u015fteri deneyimidir!<\/p>\n<p style=\"color: gray;\">\u0130kisi birbirinden farkl\u0131d\u0131r!<\/p>\n<p style=\"color: gray;\">G\u00fcn\u00fcm\u00fcz pazar\u0131ndaki \u00e7o\u011fu \u015fey gibi, m\u00fc\u015fteri deneyimi de de\u011fi\u015fti. Ki\u015fiden ki\u015fiye hizmetten daha fazlas\u0131 haline geldi ve teknoloji sayesinde \u015firketler m\u00fc\u015fterileriyle yeni ve heyecan verici yollarla ba\u011flant\u0131 kurabilir oldu.<\/p>\n<p style=\"color: gray;\">\u00d6rne\u011fin CRM yaz\u0131l\u0131m\u0131n\u0131 kullanarak , m\u00fc\u015fteri sat\u0131n alma ge\u00e7mi\u015fini g\u00f6r\u00fcnt\u00fcleyebilir ve daha m\u00fc\u015fteri daha ihtiyac\u0131 oldu\u011funu bilmeden gelecekteki ihtiya\u00e7lar\u0131 tahmin edebilirsiniz. Gelecekteki bir ihtiyac\u0131 tahmin etme yetene\u011fine sahip olmak, proaktif ve dikkatli olman\u0131z\u0131 sa\u011flar ve bu, a\u015fa\u011f\u0131daki gibi \u015feyler yapabilece\u011finiz anlam\u0131na gelir;<\/p>\n\n<ul style=\"color: black;\">\n \t<li>Sat\u0131n alma ge\u00e7mi\u015fine dayal\u0131 olarak ilgili \u00fcr\u00fcnler sa\u011flay\u0131n<\/li>\n \t<li>Hedefli e-posta pazarlama kampanyalar\u0131 olu\u015fturun ve sunun<\/li>\n \t<li>M\u00fc\u015fterinin 360 derecelik g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc anlay\u0131n<\/li>\n<\/ul>\n<p style=\"color: gray;\">M\u00fc\u015fteri hizmetleri hala eskisi kadar \u00f6nemlidir, ancak art\u0131k m\u00fc\u015fteri deneyiminin tek odak noktas\u0131 de\u011fildir. Art\u0131k m\u00fc\u015fteri deneyimi, teknolojik at\u0131l\u0131mlar yoluyla m\u00fc\u015fteri ili\u015fkilerini g\u00fc\u00e7lendirmenin yeni yollar\u0131n\u0131 da beraberinde getirmektedir.<\/p>\n\n<h2>M\u00fc\u015fteri Deneyimi Ne Kadar \u00d6nemlidir?<\/h2>\n<p style=\"color: gray;\">Bir i\u015fletme m\u00fc\u015fterileri olmadan var olamaz ve bu nedenle \u015firketler yeni i\u015f kazanmaya ve belki de daha da \u00f6nemlisi mevcut m\u00fc\u015fterileri nas\u0131l elde tutacaklar\u0131na odaklanmaktad\u0131rlar.<\/p>\n<p style=\"color: gray;\">Bloomberg Businessweek taraf\u0131ndan yap\u0131lan bir anket , &#8220;harika bir <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" <a href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-stratejisi-olusturmanin-14-yolu\/\">m\u00fc\u015fteri deneyimi<\/a> sunman\u0131n&#8221; en \u00f6nemli stratejik hedef haline geldi\u011fini ifade etmektedir. Yak\u0131n tarihli bir M\u00fc\u015fteri Y\u00f6netimi IQ anketi, m\u00fc\u015fteri deneyimi y\u00f6netimi y\u00f6neticilerinin ve liderlerinin %75&#8217;inin m\u00fc\u015fteri deneyimini 1-5 aral\u0131\u011f\u0131nda &#8216;5&#8217; olarak derecelendirdi\u011fini s\u00f6ylemektedir.<\/p>\n<p style=\"color: gray;\">Buradaki zorluk, y\u00fcksek bir \u00f6ncelik olmas\u0131na ra\u011fmen \u00e7o\u011fu \u015firketin iyi bir m\u00fc\u015fteri deneyimi sunamamas\u0131d\u0131r.<\/p>\n<p style=\"color: gray;\">Peki ka\u00e7 marka ger\u00e7ekten m\u00fckemmel bir m\u00fc\u015fteri deneyimi sunuyor?<\/p>\n<p style=\"color: gray;\">Asl\u0131nda, \u015firketlerin \u00e7o\u011fu iyi bir m\u00fc\u015fteri deneyimi sunuyor .<\/p>\n<p style=\"color: gray;\">Creafone gibi d\u0131\u015f kaynakl\u0131 m\u00fc\u015fteri deneyimi \u015firketleri, m\u00fc\u015fteri beklentileri art\u0131rarak, \u015firketlerin m\u00fc\u015fteri deneyimlerini iyile\u015ftirebilmesi i\u00e7in \u00f6zenle \u00e7al\u0131\u015f\u0131yor. M\u00fc\u015fterileriniz sadece sizden de\u011fil, hizmet ald\u0131\u011f\u0131 herhangi bir \u015firketten de iyi bir deneyim ve tecr\u00fcbe ya\u015famak ister. U\u00e7tan uca e\u015fsiz bir deneyim bekleyen m\u00fc\u015fterilerinize daha iyi hizmet verebilmek i\u00e7in daha fazla zaman kaybetmeden <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" <a href=\"https:\/\/www.creafone.com\/en\/\">Creafone<\/a> ile ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n<h2>K\u00f6t\u00fc M\u00fc\u015fteri Deneyimlerinin Etkisi<\/h2>\n<p style=\"color: gray;\">Harika bir m\u00fc\u015fteri deneyimi, i\u015fletmenizle t\u00fcm etkile\u015fimlerin ve temas noktalar\u0131n\u0131n kolay, e\u011flenceli ve sorunsuz olmas\u0131n\u0131 sa\u011flamaya odakland\u0131ysa, k\u00f6t\u00fc bir m\u00fc\u015fteri deneyimi s\u00f6z konusu oldu\u011funda bunun tam tersi ge\u00e7erlidir.<\/p>\n<p style=\"color: gray;\">K\u00f6t\u00fc m\u00fc\u015fteri hizmetleri nedeniyle her y\u0131l 62 milyar dolardan fazla kay\u0131p ya\u015fan\u0131yor. Bu arada, ba\u015fka bir ara\u015ft\u0131rma, mutsuz m\u00fc\u015fterilerin %91&#8217;inin bir markay\u0131 \u015fikayet etmeden terk etti\u011fini g\u00f6stermektedir.<\/p>\n<p style=\"color: gray;\">T\u00fcketicilerin sadece %10&#8217;u markalar\u0131n deneyim beklentilerini iyi bir \u015fekilde kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 ifade etmektedir.<\/p>\n<p style=\"color: gray;\">K\u00f6t\u00fc m\u00fc\u015fteri deneyimlerinin en yayg\u0131n nedenlerinden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n\n<ul style=\"color: black;\">\n \t<li>Zor sat\u0131n alma s\u00fcre\u00e7leri<\/li>\n \t<li>M\u00fc\u015fteri deste\u011fiyle ilgili olumsuz deneyimler<\/li>\n \t<li>M\u00fc\u015fterinin ki\u015fisel g\u00fcvenli\u011finden \u00f6d\u00fcn vermek<\/li>\n \t<li>\u00c7ok uzun bekleme s\u00fcreleri<\/li>\n \t<li>M\u00fc\u015fteri geri bildirimlerini dikkate almamak<\/li>\n<\/ul>\n<p style=\"color: gray;\">\u00d6yleyse soru \u015fu: Kurulu\u015funuz nas\u0131l harika bir m\u00fc\u015fteri deneyimi stratejisi olu\u015fturabilir?<\/p>\n\n<h2>M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmenin 7 Yolu<\/h2>\n<p style=\"color: gray;\">\u00d6rnekler de dahil olmak \u00fczere, m\u00fc\u015fteri memnuniyetini art\u0131rman\u0131za, m\u00fc\u015fteri kayb\u0131n\u0131 azaltman\u0131za ve gelirleri art\u0131rman\u0131za yard\u0131mc\u0131 olacak e\u015fsiz m\u00fc\u015fteri deneyimi stratejisi olu\u015fturman\u0131n yedi yolunu inceleyelim.<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">M\u00fc\u015fteri deneyimi stratejinizin ilk ad\u0131m\u0131, kurulu\u015funuzla ileti\u015fim kurabilece\u011finiz, m\u00fc\u015fteri odakl\u0131 net bir vizyona sahip olmakt\u0131r. Bu vizyonu tan\u0131mlaman\u0131n en kolay yolu, yol g\u00f6sterici ilkeler olarak hareket eden bir dizi ifade olu\u015fturmakt\u0131r.<\/p>\n<p style=\"color: gray;\">\u00d6rne\u011fin, Zappos \u00e7ekirdek aile de\u011ferlerini kullan\u0131r ve bu de\u011ferler k\u00fclt\u00fcrlerine g\u00f6m\u00fcl\u00fcr; hizmet yoluyla teslim etmeyi, m\u00fctevazi olmay\u0131 ve de\u011fi\u015fimi kucaklamay\u0131 i\u00e7erir.<\/p>\n<p style=\"color: gray;\">Bu ilkeler bir kez uyguland\u0131ktan sonra, kurulu\u015funuzun davran\u0131\u015f\u0131n\u0131 y\u00f6nlendireceklerdir. Ekibinizin her \u00fcyesi bu ilkeleri ezbere bilmeli ve e\u011fitim ve geli\u015fimin t\u00fcm alanlar\u0131na yerle\u015ftirilmelidir.<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">Bu m\u00fc\u015fteri deneyimi ilkelerini geli\u015ftirmenin bir sonraki ad\u0131m\u0131, m\u00fc\u015fteri destek ekiplerinizle ilgilenen farkl\u0131 m\u00fc\u015fteri t\u00fcrlerini hayata ge\u00e7irmektir. Kurulu\u015funuz m\u00fc\u015fteri ihtiya\u00e7 ve isteklerini ger\u00e7ekten anlayacaksa, m\u00fc\u015fterilerinizin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 durumlarla ba\u011flant\u0131 ve empati kurabilmeleri gerekir.<\/p>\n<p style=\"color: gray;\">Bunu yapman\u0131n bir yolu, m\u00fc\u015fterilerinizi b\u00f6l\u00fcmlere ay\u0131rmak ve ki\u015filer (veya m\u00fc\u015fteri profilleri ) olu\u015fturmakt\u0131r. Her ki\u015fiye bir isim ve ki\u015filik vermeye \u00e7al\u0131\u015f\u0131n. \u00d6rne\u011fin, John&#8217;un (42 ya\u015f\u0131nda) bir web sayfas\u0131ndaki net talimatlar\u0131 takip etmesi gerekirken, o yeni teknolojiyi seviyor ve kendi ba\u015f\u0131na bir video e\u011fitimini takip edecek kadar teknoloji bilgisine sahip.<\/p>\n<p style=\"color: gray;\">Ki\u015filer olu\u015fturarak, m\u00fc\u015fteri destek ekibiniz kim olduklar\u0131n\u0131 tan\u0131yabilir ve onlar\u0131 daha iyi anlayabilirsiniz. Ayn\u0131 zamanda ger\u00e7ek anlamda m\u00fc\u015fteri odakl\u0131 olma yolunda \u00f6nemli bir ad\u0131md\u0131r .<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">\u201cS\u00f6yledi\u011fin \u015fey de\u011fil; b\u00f6yle mi s\u00f6yl\u00fcyorsun\u201d?<\/p>\n<p style=\"color: gray;\">E\u015fsiz m\u00fc\u015fteri deneyimi stratejisi, ekibinizin bir \u00fcyesinin m\u00fc\u015fteriyle duygusal bir ba\u011f kurmas\u0131yla olu\u015fur.<\/p>\n<p style=\"color: gray;\">T\u00fcketici Ara\u015ft\u0131rmalar\u0131 Dergisi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, duygular\u0131n kararlar\u0131 y\u00f6nlendiren tutumlar\u0131 \u015fekillendirdi\u011fi i\u00e7in bir deneyimin %50&#8217;sinden fazlas\u0131n\u0131n bir duyguya dayand\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n<p style=\"color: gray;\">M\u00fc\u015fteriler duygusal olarak ba\u011fl\u0131 olduklar\u0131 i\u00e7in sad\u0131k olurlar ve bir \u00fcr\u00fcn veya hizmeti kulland\u0131klar\u0131nda nas\u0131l hissettiklerini hat\u0131rlarlar. Duygusal bir ba\u011flant\u0131 i\u00e7in optimizasyon yapan bir i\u015fletme, sat\u0131\u015f b\u00fcy\u00fcmesinde rakiplerini %85 oran\u0131nda geride b\u0131rak\u0131r .<\/p>\n<p style=\"color: gray;\">Ve \u201c M\u00fc\u015fteri Duygular\u0131n\u0131n Yeni Bilimi \u201d ba\u015fl\u0131kl\u0131 yak\u0131n tarihli bir Harvard Business Review \u00e7al\u0131\u015fmas\u0131na g\u00f6re , duygusal olarak ba\u011fl\u0131 m\u00fc\u015fterilerin:<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ul style=\"color: black;\">\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi tavsiye etme olas\u0131l\u0131\u011f\u0131 en az \u00fc\u00e7 kat daha fazlad\u0131r<\/li>\n \t<li>Yeniden sat\u0131n alma olas\u0131l\u0131\u011f\u0131 \u00fc\u00e7 kat daha fazla<\/li>\n \t<li>Etrafta al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 daha d\u00fc\u015f\u00fck (%44 nadiren al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 veya hi\u00e7 al\u0131\u015fveri\u015f yapmad\u0131klar\u0131n\u0131 s\u00f6yledi)<\/li>\n \t<li>Fiyata \u00e7ok daha az duyarl\u0131d\u0131r (y\u00fczde 33&#8217;\u00fc, ayr\u0131lmadan \u00f6nce %20&#8217;nin \u00fczerinde bir indirime ihtiya\u00e7 duyacaklar\u0131n\u0131 s\u00f6yledi).<\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">Ger\u00e7ek zamanl\u0131 sohbetler yapmak i\u00e7in canl\u0131 sohbet ve e-postas\u0131 ara\u00e7lar\u0131n\u0131 kullan\u0131n ve bitti\u011finde, etkile\u015fim sonras\u0131 anketleri ve benzer m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131n\u0131 kullanarak her m\u00fc\u015fteriye bir takip e-postas\u0131 g\u00f6nderin .<\/p>\n<p style=\"color: gray;\">Elbette, daha anlay\u0131\u015fl\u0131 geri bildirimler elde etmek i\u00e7in m\u00fc\u015fterilere outbound sat\u0131\u015f aramalar\u0131 yapmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p style=\"color: gray;\">M\u00fc\u015fteri geri bildirimlerini , her ekip \u00fcyesinin yapt\u0131klar\u0131 fark\u0131 g\u00f6steren belirli bir m\u00fc\u015fteri destek temsilcisine ba\u011flamak da \u00f6nemlidir .<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">Yukar\u0131daki ad\u0131mlar\u0131 takip ederek, tan\u0131mlad\u0131\u011f\u0131n\u0131z m\u00fc\u015fteri deneyimi ilkelerine k\u0131yasla art\u0131k m\u00fc\u015fterilerin hizmetinizin kalitesi hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini biliyorsunuz. Bir sonraki ad\u0131m, m\u00fc\u015fteri destek ekibinizin her bir \u00fcyesi i\u00e7in e\u011fitim ihtiya\u00e7lar\u0131n\u0131 belirlemektir.<\/p>\n<p style=\"color: gray;\">Bir\u00e7ok kurulu\u015f, telefon ve e-posta ileti\u015fiminin kalitesini de\u011ferlendirir, ancak kalite \u00e7er\u00e7evesi, ko\u00e7luk, e-\u00d6\u011frenim ve grup e\u011fitimi yoluyla ekiplerinizin geli\u015fimini planlayarak ve izleyerek bu de\u011ferlendirmeyi bir ad\u0131m \u00f6teye ta\u015f\u0131r.<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">\u00c7o\u011fu kurulu\u015f, ekibinizin genel geri bildirimlerini toplad\u0131klar\u0131 y\u0131ll\u0131k bir anket s\u00fcrecine sahiptir; ne kadar ilgili olduklar\u0131 ve i\u015fletmelerin ola\u011fan\u00fcst\u00fc bir hizmet sunma becerisi bu anket s\u00fcrecinden sonra belli olur.<\/p>\n<p style=\"color: gray;\">Ancak, bu anket d\u00f6nemleri aras\u0131ndaki 11 ayda ne olur?<\/p>\n<p style=\"color: gray;\">Genellikle hi\u00e7bir \u015fey olmaz. \u0130\u015fte bu noktada s\u00fcrekli \u00e7al\u0131\u015fan geri bildirimi, personelin m\u00fc\u015fteri deneyiminin nas\u0131l iyile\u015ftirilece\u011fine ili\u015fkin fikirlerini payla\u015fmas\u0131na ve y\u00f6neticilerin personelin i\u015fe kar\u015f\u0131 nas\u0131l hissetti\u011fini g\u00f6rmesine olanak tan\u0131yan ara\u00e7lar\u0131 kullanarak rol oynayabilir.<\/p>\n<p style=\"color: gray;\">\u00d6rne\u011fin proje y\u00f6netim yaz\u0131l\u0131m\u0131 veya <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" <a href=\"https:\/\/www.creafone.com\/en\/sosyal-medya-destek\/\">sosyal medya<\/a> ara\u00e7lar\u0131n\u0131 kullanarak kurumunuzun s\u00fcrekli geri bildirim b\u0131rakabilece\u011fi kapal\u0131 bir ortam olu\u015fturabilirsiniz.<\/p>\n\n<ol>\n \t<li style=\"list-style-type: none;\">\n<ol>\n \t<li style=\"font-size: 32px; padding-left: 0px; margin-left: 0px; color: black;\"><strong>M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"color: gray;\">Ve son olarak, ekiplerinize, s\u00fcrecinize ve teknolojinize yapt\u0131\u011f\u0131n\u0131z t\u00fcm bu yat\u0131r\u0131m\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 nas\u0131l anlars\u0131n\u0131z?<\/p>\n<p style=\"color: gray;\">Cevap i\u015f sonu\u00e7lar\u0131nda.<\/p>\n<p style=\"color: gray;\">M\u00fc\u015fteri deneyimini \u00f6l\u00e7mek, kurulu\u015flar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklardan biridir, bu nedenle bir\u00e7ok \u015firket , tek bir basit soru sorarak de\u011ferli bilgiler toplayan \u201c Net Promoter Score \u201d veya NPS&#8217;yi kullan\u0131r:<\/p>\n<p style=\"color: gray;\">&#8220;Bu \u015firketi bir arkada\u015f\u0131n\u0131za veya akraban\u0131za tavsiye eder misiniz?&#8221;<\/p>\n<p style=\"color: gray;\">Bain and Company&#8217;de Rob Markey ve Fred Reichheld taraf\u0131ndan olu\u015fturulan NPS, bir m\u00fc\u015fteri deneyimi metri\u011fi i\u00e7in olduk\u00e7a uygun bir \u00f6l\u00e7\u00fctt\u00fcr \u00e7\u00fcnk\u00fc bir\u00e7ok \u015firket bunu standart m\u00fc\u015fteri deneyimi \u00f6l\u00e7\u00fcm\u00fc olarak kullan\u0131r. Uygulanmas\u0131n\u0131n ve \u00f6l\u00e7\u00fclmesinin basit olmas\u0131, NPS&#8217;yi \u015firket y\u00f6netim kurullar\u0131 ve icra komiteleri aras\u0131nda favori haline getiriyor.<\/p>\n\n<h2>M\u00fc\u015fteri Yolculu\u011funu Optimize Edin<\/h2>\n<p style=\"color: gray;\">Harika bir m\u00fc\u015fteri deneyimi yaratmak s\u00f6z konusu oldu\u011funda, m\u00fc\u015fteri yolculu\u011funun tamam\u0131n\u0131 d\u00fc\u015f\u00fcnmek \u00f6nemlidir . McKinsey ara\u015ft\u0131rmas\u0131, m\u00fc\u015fteri yolculuklar\u0131n\u0131n i\u015f sonu\u00e7lar\u0131yla temas noktalar\u0131ndan \u00e7ok daha g\u00fc\u00e7l\u00fc bir \u015fekilde ili\u015fkili oldu\u011funu g\u00f6steriyor. Bu, m\u00fc\u015fterilerle olan u\u00e7tan uca deneyimleri ve her bir noktada etkile\u015fimlerin nas\u0131l kar\u015f\u0131land\u0131\u011f\u0131n\u0131 net bir \u015fekilde anlaman\u0131z gerekti\u011fi anlam\u0131na gelir.<\/p>\n<p style=\"color: gray;\">Bir m\u00fc\u015fterinin yolculu\u011funa odaklanmak ve i\u00e7indeki sorunlar\u0131 belirlemek, harika bir m\u00fc\u015fteri deneyimi yaratmak i\u00e7in yeni f\u0131rsatlar sunar. Bu ayn\u0131 zamanda ekiplerinizin s\u00fcrt\u00fc\u015fmeyi azaltmak, i\u015f ili\u015fkilerini geli\u015ftirmek ve b\u00fcy\u00fcmeyi art\u0131rmak i\u00e7in beyin f\u0131rt\u0131nas\u0131 yapmas\u0131na da olanak tan\u0131r .<\/p>\n<p style=\"color: gray;\">Performans s\u00f6z konusu oldu\u011funda, bir <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" <a href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-yolculugu-nasil-mukemmel-hale-getirilir\/\">m\u00fc\u015fteri yolculu\u011fu<\/a> &#8220;m\u00fc\u015fteri memnuniyeti ile temas noktalar\u0131ndaki performansa g\u00f6re %30 ila %40 daha g\u00fc\u00e7l\u00fc bir \u015fekilde ili\u015fkilidir ve i\u015f sonu\u00e7lar\u0131yla %20 ila %30 daha g\u00fc\u00e7l\u00fc bir \u015fekilde ili\u015fkilidir.&#8221;<\/p>\n\n<h3>\u00c7\u00f6z\u00fcm<\/h3>\n<p style=\"color: gray;\">M\u00fc\u015fteri beklentileri her zamankinden daha y\u00fcksek ve h\u0131zl\u0131ca yay\u0131l\u0131yor!\nVe m\u00fc\u015fteri g\u00fc\u00e7lendik\u00e7e, m\u00fc\u015fteri deneyiminin \u00f6nemi art\u0131yor.<\/p>\n<p style=\"color: gray;\">M\u00fc\u015fteri deneyimi, s\u00fcrekli geli\u015ftirilmesi ve \u00f6zen g\u00f6sterilmesi gerektiren bir aland\u0131r. M\u00fc\u015fteri deneyimi stratejisine daha fazla odaklanarak \u015firketler, <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" <a href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-memnuniyeti-neden-ve-nasil-olculur\/\">m\u00fc\u015fteri sadakati<\/a>, daha y\u00fcksek elde tutma ve artan gelir art\u0131\u015f\u0131 \u00fczerinde olumlu bir etki ger\u00e7ekle\u015ftireceklerdir .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU M\u00fc\u015fteri deneyimi nedir? M\u00fc\u015fteri deneyimi (CX olarak da bilinir), ilk temastan mutlu ve sad\u0131k bir m\u00fc\u015fteri olmaya kadar t\u00fcm m\u00fc\u015fteri yolculu\u011fu boyunca m\u00fc\u015fterinizin i\u015fletmenizle olan etkile\u015fimleri ve deneyimleriyle tan\u0131mlan\u0131r. CX, M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netiminin ( CRM ) ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r ve \u00f6nemli olmas\u0131n\u0131n nedeni, bir i\u015fletmeyle olumlu bir deneyime [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-10843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musteri-deneyimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU - CREAFONE<\/title>\n<meta name=\"description\" content=\"Harika Bir Deneyim Hizmeti Olu\u015fturabilmenizin Birka\u00e7 Yolu Vard\u0131r. 1. Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun 2. M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n 3. M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun 4. M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n 5. Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n 6. D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin 7. M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creafone.com\/en\/blog\/essiz-musteri-deneyimi-stratejileri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU - CREAFONE\" \/>\n<meta property=\"og:description\" content=\"Harika Bir Deneyim Hizmeti Olu\u015fturabilmenizin Birka\u00e7 Yolu Vard\u0131r. 1. Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun 2. M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n 3. M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun 4. M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n 5. Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n 6. D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin 7. M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creafone.com\/en\/blog\/essiz-musteri-deneyimi-stratejileri\/\" \/>\n<meta property=\"og:site_name\" content=\"CREAFONE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creafonecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T14:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-11T08:53:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2269\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Creafone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creafone\" \/>\n<meta name=\"twitter:site\" content=\"@creafone\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creafone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/\"},\"author\":{\"name\":\"Creafone\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b\"},\"headline\":\"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU\",\"datePublished\":\"2021-10-14T14:57:00+00:00\",\"dateModified\":\"2022-01-11T08:53:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.creafone.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg\",\"articleSection\":[\"M\u00fc\u015fteri Deneyimi\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/\",\"url\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/\",\"name\":\"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU - CREAFONE\",\"isPartOf\":{\"@id\":\"https:\/\/www.creafone.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg\",\"datePublished\":\"2021-10-14T14:57:00+00:00\",\"dateModified\":\"2022-01-11T08:53:13+00:00\",\"description\":\"Harika Bir Deneyim Hizmeti Olu\u015fturabilmenizin Birka\u00e7 Yolu Vard\u0131r. 1. Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun 2. M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n 3. M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun 4. M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n 5. Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n 6. D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin 7. M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage\",\"url\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg\",\"contentUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg\",\"width\":2560,\"height\":2269},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/www.creafone.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00fc\u015fteri Deneyimi\",\"item\":\"https:\/\/www.creafone.com\/blog\/category\/musteri-deneyimi\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creafone.com\/#website\",\"url\":\"https:\/\/www.creafone.com\/\",\"name\":\"CREAFONE\",\"description\":\"D\u0131\u015f Kaynak \u00c7a\u011fr\u0131 Merkezi\",\"publisher\":{\"@id\":\"https:\/\/www.creafone.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creafone.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.creafone.com\/#organization\",\"name\":\"Creafone\",\"url\":\"https:\/\/www.creafone.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png\",\"contentUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png\",\"width\":250,\"height\":34,\"caption\":\"Creafone\"},\"image\":{\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creafonecc\/\",\"https:\/\/x.com\/creafone\",\"https:\/\/www.instagram.com\/creafonecc\",\"https:\/\/linkedin.com\/company\/creafone\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b\",\"name\":\"Creafone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g\",\"caption\":\"Creafone\"},\"sameAs\":[\"https:\/\/www.creafone.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU - CREAFONE","description":"Harika Bir Deneyim Hizmeti Olu\u015fturabilmenizin Birka\u00e7 Yolu Vard\u0131r. 1. Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun 2. M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n 3. M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun 4. M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n 5. Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n 6. D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin 7. M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creafone.com\/en\/blog\/essiz-musteri-deneyimi-stratejileri\/","og_locale":"en_US","og_type":"article","og_title":"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU - CREAFONE","og_description":"Harika Bir Deneyim Hizmeti Olu\u015fturabilmenizin Birka\u00e7 Yolu Vard\u0131r. 1. Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun 2. M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n 3. M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun 4. M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n 5. Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n 6. D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin 7. M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn","og_url":"https:\/\/www.creafone.com\/en\/blog\/essiz-musteri-deneyimi-stratejileri\/","og_site_name":"CREAFONE","article_publisher":"https:\/\/www.facebook.com\/creafonecc\/","article_published_time":"2021-10-14T14:57:00+00:00","article_modified_time":"2022-01-11T08:53:13+00:00","og_image":[{"width":2560,"height":2269,"url":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg","type":"image\/jpeg"}],"author":"Creafone","twitter_card":"summary_large_image","twitter_creator":"@creafone","twitter_site":"@creafone","twitter_misc":{"Written by":"Creafone","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#article","isPartOf":{"@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/"},"author":{"name":"Creafone","@id":"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b"},"headline":"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU","datePublished":"2021-10-14T14:57:00+00:00","dateModified":"2022-01-11T08:53:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/"},"wordCount":398,"commentCount":0,"publisher":{"@id":"https:\/\/www.creafone.com\/#organization"},"image":{"@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg","articleSection":["M\u00fc\u015fteri Deneyimi"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/","url":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/","name":"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU - CREAFONE","isPartOf":{"@id":"https:\/\/www.creafone.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage"},"image":{"@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg","datePublished":"2021-10-14T14:57:00+00:00","dateModified":"2022-01-11T08:53:13+00:00","description":"Harika Bir Deneyim Hizmeti Olu\u015fturabilmenizin Birka\u00e7 Yolu Vard\u0131r. 1. Net Bir M\u00fc\u015fteri Deneyimi Vizyonu Olu\u015fturun 2. M\u00fc\u015fterilerinizin Kim Oldu\u011funu Anlay\u0131n 3. M\u00fc\u015fterilerinizle Duygusal Bir Ba\u011f Kurun 4. M\u00fc\u015fteri Geri Bildirimlerini Ger\u00e7ek Zamanl\u0131 Olarak Yakalay\u0131n 5. Ekibinizin Geli\u015fimi \u0130\u00e7in Kaliteli Bir \u00c7er\u00e7eve Kullan\u0131n 6. D\u00fczenli \u00c7al\u0131\u015fan Geri Bildirimlerine G\u00f6re Hareket Edin 7. M\u00fckemmel M\u00fc\u015fteri Deneyimi Sunman\u0131n Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn","breadcrumb":{"@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#primaryimage","url":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg","contentUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/10\/customer-care-webpage-interface-word-scaled.jpg","width":2560,"height":2269},{"@type":"BreadcrumbList","@id":"https:\/\/www.creafone.com\/blog\/essiz-musteri-deneyimi-stratejileri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.creafone.com\/"},{"@type":"ListItem","position":2,"name":"M\u00fc\u015fteri Deneyimi","item":"https:\/\/www.creafone.com\/blog\/category\/musteri-deneyimi\/"},{"@type":"ListItem","position":3,"name":"E\u015eS\u0130Z M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 STRATEJ\u0130S\u0130 OLU\u015eTURMANIN 7 YOLU"}]},{"@type":"WebSite","@id":"https:\/\/www.creafone.com\/#website","url":"https:\/\/www.creafone.com\/","name":"CREAFONE","description":"D\u0131\u015f Kaynak \u00c7a\u011fr\u0131 Merkezi","publisher":{"@id":"https:\/\/www.creafone.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creafone.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.creafone.com\/#organization","name":"Creafone","url":"https:\/\/www.creafone.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png","contentUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png","width":250,"height":34,"caption":"Creafone"},"image":{"@id":"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creafonecc\/","https:\/\/x.com\/creafone","https:\/\/www.instagram.com\/creafonecc","https:\/\/linkedin.com\/company\/creafone"]},{"@type":"Person","@id":"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b","name":"Creafone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creafone.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g","caption":"Creafone"},"sameAs":["https:\/\/www.creafone.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts\/10843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/comments?post=10843"}],"version-history":[{"count":13,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts\/10843\/revisions"}],"predecessor-version":[{"id":12846,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts\/10843\/revisions\/12846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/media\/10844"}],"wp:attachment":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/media?parent=10843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/categories?post=10843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/tags?post=10843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}