{"id":11103,"date":"2021-10-01T07:09:00","date_gmt":"2021-10-01T07:09:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=11103"},"modified":"2022-01-10T08:55:04","modified_gmt":"2022-01-10T08:55:04","slug":"sosyal-medya-tavsiye","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/sosyal-medya-tavsiye\/","title":{"rendered":"Etkili Bir Sosyal Medya Kullan\u0131m\u0131 ve Y\u00f6netimi \u0130\u00e7in 10 Tavsiye"},"content":{"rendered":"
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ETK\u0130L\u0130 B\u0130R SOSYAL MEDYA KULLANIMI VE Y\u00d6NET\u0130M\u0130 \u0130\u00c7\u0130N 10 TAVS\u0130YE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00fcnya \u00e7ap\u0131nda Twitter ve Facebook’ta 1,5 milyardan fazla kullan\u0131c\u0131 oldu\u011funu biliyor muydunuz? Art\u0131k t\u00fcketiciler, bir m\u00fc\u015fteri hizmetleri sorununa yan\u0131t almak veya deneyimlerini payla\u015fmak i\u00e7in \u015firketlerle sosyal medya y\u00f6netim arac\u0131l\u0131\u011f\u0131yla her zamankinden daha fazla etkile\u015fim kuruyor.<\/p>\n

M\u00fc\u015fterilerinizle etkile\u015fim kurmak i\u00e7in sosyal medyadan yararlanm\u0131yorsan\u0131z, o zaman \u00e7o\u011fu \u015feyi ka\u00e7\u0131r\u0131yorsunuz demektir.

Social Media<\/a>, \u00f6nemli bir rekabet avantaj\u0131 elde etmenize ve markan\u0131z\u0131n itibar\u0131n\u0131 k\u00fcresel olarak art\u0131rman\u0131za yard\u0131mc\u0131 olabilir. Aksine, uyum sa\u011flayamazsan\u0131z ciddi marka hasar\u0131 ve m\u00fc\u015fteri sorunlar\u0131n\u0131 \u00e7\u00f6z\u00fcme ula\u015ft\u0131ramama riskiniz vard\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c7a\u011fr\u0131 Merkezinizde Sosyal Medya Kullan\u0131m\u0131 I\u00e7in 10 Tavsiye:<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Dikkatli bir izleyici olun. <\/strong><\/li><\/ol>

    Temmuz 2013’te yap\u0131lan bir Conversocial ara\u015ft\u0131rmas\u0131na g\u00f6re, sosyal medya a\u011flar\u0131nda marka s\u00f6zlerinin %97’si g\u00f6zden ka\u00e7\u0131yor. Bir sosyal medya<\/p>

    m\u00fc\u015fteri hizmetleri<\/a> stratejisini uygulamadan \u00f6nce t\u00fcm sosyal medya platformlar\u0131 denetlenmelidir. Temsilcileriniz daha sonra s\u00f6z konusu hacmi ve eldeki sorunlar\u0131 tam olarak anlayacakt\u0131r.<\/p>

    1. Ger\u00e7ek Zamanl\u0131 Yan\u0131t Sistemi Kullan\u0131n.<\/strong><\/li><\/ol>

      \u00d6zel bir temsilci ekibi, m\u00fc\u015fterileri makul bir s\u00fcrede izleyebilir ve yan\u0131tlayabilir. Sosyal medya platformu daha sonra geleneksel \u00e7a\u011fr\u0131 merkezi kadar etkili hale geliyor. TNS taraf\u0131ndan yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketicilerin %57’si problemlerini \u00e7\u00f6zmek i\u00e7in m\u00fc\u015fteri hizmetleriyle etkile\u015fime girmek yerine interneti kullanmay\u0131 tercih ediyor. Bunu yaparak, m\u00fc\u015fterileriniz i\u00e7in m\u00fckemmele yak\u0131n bir \u00fcr\u00fcn\/hizmet sa\u011flamak i\u00e7in etkili bir strateji olu\u015fturabilirsiniz. Hedef kitlenizden bahsetmelerini izlemek, duygular\u0131n\u0131 \u00f6l\u00e7mek ve e\u011filimlerini ke\u015ffetmek i\u00e7in analiz yaz\u0131l\u0131m\u0131n\u0131 kullan\u0131n.<\/p>

      1. Mobil Cihazlar\u0131 Aktif Kullan\u0131n: <\/strong><\/li><\/ol>

        Ak\u0131ll\u0131 telefonlar ve tabletler, i\u015fletmenizle t\u00fcketici etkile\u015fimlerinin bug\u00fcn\u00fc ve gelece\u011fidir. The Center of Media Research’e g\u00f6re, m\u00fc\u015fterilerin sosyal medya sorular\u0131na verilen yan\u0131tlar\u0131n %50’si mobil cihazlarda yap\u0131l\u0131yor.<\/p>

        1. Marka Bilinirli\u011fi Olu\u015fturun. <\/strong><\/li><\/ol>

          Creafone gibi \u00e7a\u011fr\u0131 merkezleri, m\u00fc\u015fterileriyle daha fazla etkile\u015fim kurmak i\u00e7in sosyal medyay\u0131 kullanabilir. Olumlu etkile\u015fimler<\/p>

          potansiyel m\u00fc\u015fteri<\/a> \u00e7eker ve \u015firketler, hashtag kullan\u0131m\u0131ndan gelen geri bildirimleri takip edebilir ve ard\u0131ndan m\u00fc\u015fteriler taraf\u0131ndan g\u00fcndeme getirilen sorunlar\u0131 yan\u0131tlayabilir ve \u00e7\u00f6zebilir. Bir ara\u015ft\u0131rmaya g\u00f6re, m\u00fc\u015fteri hizmetleri i\u00e7in sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n %47’ye kadar\u0131, dijital m\u00fc\u015fteri deneyimlerini ba\u015fkalar\u0131yla payla\u015fmak i\u00e7in bunu kullan\u0131yor. Markan\u0131z\u0131n neyi temsil etti\u011fini belirleyin ve ard\u0131ndan bu de\u011ferlerle ba\u011flant\u0131l\u0131 bir m\u00fc\u015fteri hizmetleri modeli olu\u015fturun.<\/p>

          1. Topluluk Forumlar\u0131ndan Yararlan\u0131n.<\/strong><\/li><\/ol>

            Sosyal medya, m\u00fc\u015fterilere daha b\u00fcy\u00fck bir toplulu\u011fun par\u00e7as\u0131 olarak en son bilgileri elde etmek i\u00e7in \u015firketlerle etkile\u015fim kurma \u015fans\u0131 ve ses verir. \u015eirketinizin hedef kitlesi, sa\u011flad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetleri payla\u015f\u0131r ve m\u00fc\u015fterileriniz, birbirleriyle ve i\u015finizle ileti\u015fim kurarak avantaj elde edebilir. Y\u00f6netilen bir topluluk forumu, m\u00fc\u015fteriler aras\u0131nda tart\u0131\u015fmalara yol a\u00e7ar ve \u015firketlere \u00fcr\u00fcnlerini ve hizmetlerini de\u011fi\u015ftirmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 bilgiyi verir.<\/p>

            1. M\u00fc\u015fteri Sadakati Yarat\u0131n.<\/strong><\/li><\/ol>

              M\u00fc\u015fterileri elde tutmak, yenilerini kazanmaktan daha uygun maliyetlidir. Mevcut m\u00fc\u015fterilerinizi mutlu ederek m\u00fc\u015fteri sadakatini art\u0131racaks\u0131n\u0131z. Sonu\u00e7 olarak, uzun vadeli karlar ve organik b\u00fcy\u00fcme elde edeceksiniz.<\/p>

              1. Maliyet tasarrufu olu\u015fturun.<\/strong><\/li><\/ol>

                Social Media Today’e g\u00f6re, ilk \u00e7a\u011fr\u0131 yan\u0131t\u0131nda yaln\u0131zca y\u00fczde birlik bir art\u0131\u015f, bir \u00e7a\u011fr\u0131 merkezi i\u00e7in y\u0131ll\u0131k yakla\u015f\u0131k 276.000 dolar tasarruf sa\u011fl\u0131yor. Ara\u015ft\u0131rmalar, \u00e7a\u011fr\u0131 merkezinizde sosyal medya kullan\u0131m\u0131n\u0131n ilk \u00e7a\u011fr\u0131 yan\u0131tlar\u0131n\u0131 y\u00fczde birden fazla art\u0131rd\u0131\u011f\u0131n\u0131 ve i\u015fletmenizin \u00f6nemli operasyonel maliyetlerinden tasarruf etti\u011fini g\u00f6stermi\u015ftir.<\/p>

                1. Geli\u015ftirilmi\u015f M\u00fc\u015fteri Memnuniyeti. <\/strong><\/li><\/ol>

                  H\u0131zl\u0131 yan\u0131t s\u00fcreleri ve m\u00fc\u015fterilerle sosyal medyada ki\u015fisel etkile\u015fim, m\u00fc\u015fteri memnuniyetinin artmas\u0131na neden olabilir. 2009’da Domino, \u00e7al\u0131\u015fanlar\u0131 ve \u00fcr\u00fcnleriyle ilgili endi\u015feleri gidermek i\u00e7in sosyal medyadan yararland\u0131 ve b\u00fcy\u00fck de\u011fi\u015fikliklerle yan\u0131t verdi. Bir sonraki \u00e7eyrekte sat\u0131\u015flar %14 artt\u0131. Ayn\u0131 \u015fey i\u015finiz i\u00e7in de olabilir.<\/p>

                  1. Eri\u015fiminizi Geni\u015fletin.<\/strong><\/li><\/ol>

                    Facebook ve Twitter’daki 1,5 milyardan fazla kullan\u0131c\u0131n\u0131n bir araya gelmesi ve LinkedIn’in bir m\u00fc\u015fteri hizmetleri arac\u0131 olarak ortaya \u00e7\u0131kmas\u0131yla, bir\u00e7ok insan sosyal medyay\u0131 kullan\u0131yor ve s\u0131k s\u0131k kullan\u0131yor. Nielsen anketine kat\u0131lanlar\u0131n %74’\u00fc, sosyal medyada okuduklar\u0131 deneyimlere dayanarak bir \u015firketle i\u015f yapmay\u0131 se\u00e7tiklerini bildirdi. M\u00fc\u015fterilere en aktif olduklar\u0131 yerde yan\u0131t verebilmek sadece kolayl\u0131k sa\u011flamakla kalmaz, ayn\u0131 zamanda m\u00fc\u015fteri ile i\u015fletme aras\u0131nda bir ba\u011flant\u0131 olu\u015fturur.<\/p>

                    1. E\u011fitimi Asla Atlamay\u0131n.<\/strong><\/li><\/ol>

                      Belirli yaz\u0131l\u0131m sistemleri veya \u00fcr\u00fcnlerinden farkl\u0131 olarak, \u00e7a\u011fr\u0131 merkezi temsilcilerinin sosyal medyada kapsaml\u0131 bir \u015fekilde e\u011fitilmi\u015f olmalar\u0131 gerekmez. \u00c7\u00fcnk\u00fc \u00e7o\u011fu insan zaten buna a\u015finad\u0131r. \u00c7a\u011fr\u0131 merkezi standartlar\u0131n\u0131 ve prosed\u00fcrlerini geli\u015ftirmek i\u00e7in biraz e\u011fitim gerekli olabilir, ancak \u00e7o\u011fu temsilcinin zaten bir milyardan fazla sosyal medya toplulu\u011funun \u00fcyesi olma ihtimali vard\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                      Creafone<\/a> bir omnichannel \u00e7a\u011fr\u0131 merkezi oldu\u011fundan, sosyal medyada hesaplar\u0131n\u0131zla ileti\u015fime ge\u00e7meyi tercih eden m\u00fc\u015fterileriniz i\u00e7in bizi tercih etmeniz yerinde bir karar olacakt\u0131r. Bizimle ileti\u015fime ge\u00e7meyi unutmay\u0131n!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                      ETK\u0130L\u0130 B\u0130R SOSYAL MEDYA KULLANIMI VE Y\u00d6NET\u0130M\u0130 \u0130\u00c7\u0130N 10 TAVS\u0130YE D\u00fcnya \u00e7ap\u0131nda Twitter ve Facebook’ta 1,5 milyardan fazla kullan\u0131c\u0131 oldu\u011funu biliyor muydunuz? Art\u0131k t\u00fcketiciler, bir m\u00fc\u015fteri hizmetleri sorununa yan\u0131t almak veya deneyimlerini payla\u015fmak i\u00e7in \u015firketlerle sosyal medya y\u00f6netim arac\u0131l\u0131\u011f\u0131yla her zamankinden daha fazla etkile\u015fim kuruyor. M\u00fc\u015fterilerinizle etkile\u015fim kurmak i\u00e7in sosyal medyadan yararlanm\u0131yorsan\u0131z, o zaman \u00e7o\u011fu […]<\/p>\n","protected":false},"author":1,"featured_media":11104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-11103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya"],"yoast_head":"\nEtkili Bir Sosyal Medya Kullan\u0131m\u0131 ve Y\u00f6netimi \u0130\u00e7in 10 Tavsiye - CREAFONE<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteriler, m\u00fc\u015fteri hizmetleri sorununa yan\u0131t almak ve deneyimlerini payla\u015fmak i\u00e7in sosyal medya ile daha fazla ileti\u015fim kurmaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creafone.com\/en\/blog\/sosyal-medya-tavsiye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etkili Bir Sosyal Medya Kullan\u0131m\u0131 ve Y\u00f6netimi \u0130\u00e7in 10 Tavsiye - 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