{"id":11170,"date":"2021-11-06T09:55:00","date_gmt":"2021-11-06T09:55:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=11170"},"modified":"2022-01-12T10:07:59","modified_gmt":"2022-01-12T10:07:59","slug":"musteri-memnuniyeti-7-adimda-nasil-yonetilir","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/musteri-memnuniyeti-7-adimda-nasil-yonetilir\/","title":{"rendered":"M\u00fc\u015fteri Memnuniyeti 2. B\u00f6l\u00fcm: 7 Ad\u0131mda Nas\u0131l Y\u00f6netilir ?"},"content":{"rendered":"
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M\u00fc\u015fteri Memnuniyeti 2. B\u00f6l\u00fcm: 7 Ad\u0131mda Nas\u0131l Y\u00f6netilir ?\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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M\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in bir\u00e7ok yol mevcut olsa da, CSAT verilerini toplamak i\u00e7in kan\u0131tlanm\u0131\u015f y\u00f6ntemlerden baz\u0131lar\u0131 a\u015fa\u011f\u0131dad\u0131r:<\/p>\n\n

    \n
  1. \n \u00c7evrimi\u00e7i anketler<\/strong>\n <\/li>\n\n<\/br>\n

    \u00c7evrimi\u00e7i anketler, CSAT \u00f6l\u00e7\u00fcm\u00fcn\u00fcn en iyi y\u00f6ntemlerinden biridir. Veri toplamaya kolay ve h\u0131zl\u0131 bir \u00e7\u00f6z\u00fcm sunarlar. Hedef kitlenizi se\u00e7in ve anket mant\u0131\u011f\u0131n\u0131 kullanarak ilgili sorular\u0131 sunun. Ankete resimler ve multimedya dosyalar\u0131 da ekleyebilirsiniz. \u00c7evrimi\u00e7i anket ara\u00e7lar\u0131, g\u00f6sterge tablosunu g\u00f6r\u00fcnt\u00fcleme, raporlar olu\u015fturma, filtreleri uygulama ve sonu\u00e7lar\u0131 d\u0131\u015fa aktarma \u00f6zellikleri sunar. Bir\u00e7ok CSAT anketi y\u0131ll\u0131k veya alt\u0131 ayda bir yap\u0131l\u0131r. Bunlar de\u011ferlidir ve m\u00fc\u015fteri geri bildirimlerine ili\u015fkin harika bilgiler sa\u011flarken, \u00e7e\u015fitli temas noktalar\u0131nda markan\u0131zla etkile\u015fime girerken m\u00fc\u015fterilerin an\u0131nda tepki vermeyebilirler. Destekle etkile\u015fimleri, muhasebe ile faturaland\u0131rma sorgular\u0131 vb. hakk\u0131nda an\u0131nda m\u00fc\u015fteri geri bildirimi toplamak i\u00e7in takip anketlerini deneyin ve y\u00fcr\u00fct\u00fcn.<\/p>\n\n\n

  2. \n Pazarlama e-postalar\u0131<\/strong>\n <\/li>\n<\/br>\n\n

    E-postalar, m\u00fc\u015fterilerinizle etkile\u015fim kurmak ve ayn\u0131 zamanda kaliteli geri bildirim toplamak i\u00e7in ideal bir ara\u00e7t\u0131r. G\u00fcncellemeleri almak i\u00e7in oturum a\u00e7m\u0131\u015f olanlar sizden haber almaktan mutluluk duyacakt\u0131r. Anketler g\u00f6ndererek veya haber b\u00fcltenlerine ba\u011flant\u0131 ekleyerek onlara anket yapabilirsiniz.<\/p>\n\n

  3. \n Social Media<\/strong>\n <\/li>\n<\/br>\n

    Sizin hakk\u0131n\u0131zda payla\u015f\u0131mlarda bulunan, sizin hakk\u0131n\u0131zda olumlu ya da olumsuz konu\u015fan m\u00fc\u015fteriler; markan\u0131z\u0131n, \u00fcr\u00fcnlerinizin, hizmetlerinizin ve i\u00e7eri\u011finizin nas\u0131l intiba b\u0131rakt\u0131klar\u0131n\u0131 anlaman\u0131z\u0131n k\u0131sa bir yoludur. G\u00fcn\u00fcm\u00fczde sosyal medya<\/a>, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n geri bildirim sa\u011flama \u015feklini de\u011fi\u015ftirerek anl\u0131k, samimi ve d\u00fcr\u00fcst hale getirdi. B\u00f6ylelikle m\u00fc\u015fterileriniz Facebook, Instagram, LinkedIn veya Twitter gibi sosyal medya kanallar\u0131n\u0131zda yay\u0131nlad\u0131klar\u0131n\u0131za tepki verebilir veya yorum yapabilirler. Sosyal medyada g\u00f6r\u00fclen kendili\u011findenlik, anketler veya telefon anketleri ile \u00e7o\u011falt\u0131lamaz. Bu kanallar\u0131 ve sunduklar\u0131 anketler, incelemeler vb. se\u00e7enekleri maksimum fayda sa\u011flamak i\u00e7in kullanman\u0131z daha mant\u0131kl\u0131d\u0131r. <\/p>\n\n

  4. \n Canl\u0131 sohbetler<\/strong>\n <\/li>\n<\/br>\n

    Hemen hemen t\u00fcm sekt\u00f6rlerde faaliyet g\u00f6steren i\u015fletmelerin web siteleri vard\u0131r; bunlar aktif olarak \u00fcr\u00fcnler ve hizmetler hakk\u0131nda bilgi sa\u011flar, vaka \u00e7al\u0131\u015fmalar\u0131 ve teknik incelemelere ev sahipli\u011fi yapar ve her t\u00fcrl\u00fc bilgi ve deste\u011fi sa\u011flar. Web siteleri ve uygulamalar i\u00e7indeki canl\u0131 sohbetler, zengin bir bilgi kayna\u011f\u0131d\u0131r. Ziyaret\u00e7ilerinizin veya m\u00fc\u015fterilerinizin ne arad\u0131\u011f\u0131n\u0131, ne beklediklerini vb. \u00f6\u011frenebilirsiniz. \u015eu anda de\u011ferli m\u00fc\u015fteri geri bildirimlerini toplayan anketler g\u00f6ndermek yerine onlarla ger\u00e7ek zamanl\u0131 olarak etkile\u015fim kurabilirsiniz. \u00d6nceki t\u00fcm konu\u015fma ge\u00e7mi\u015finiz, g\u00f6zden ge\u00e7irilip \u00f6\u011frenilmesi gereken \u00e7ok \u00f6nemli bilgilerdir.<\/p>\n\n

  5. \n K\u0131sa mesaj servisi (SMS)<\/strong>\n <\/li>\n<\/br>\n

    SMS anketleri, yan\u0131tlayanlar i\u00e7in inan\u0131lmaz derecede uygundur. \u0130\u015fe gidip gelirken, s\u0131ra beklerken vb. cep telefonlar\u0131n\u0131 kullanarak sorular\u0131 yan\u0131tlayabilirler. SMS anketlerinin yan\u0131tlanma oranlar\u0131 y\u00fcksektir; m\u00fc\u015fteriler SMS’lere %45 oran\u0131nda yan\u0131t veriyor, bu da e-postalardan %6 daha fazla. Ara\u015ft\u0131rmalar, m\u00fc\u015fterilerin yakla\u015f\u0131k %31’inin SMS anketlerine yan\u0131t verdi\u011fini ve bunu kendi yarar\u0131n\u0131za kullanabilece\u011finizi g\u00f6steriyor.<\/p>\n\n

  6. \n Kay\u0131p oran\u0131<\/strong>\n <\/li>\n <\/br>\n

    Kay\u0131p oran\u0131, zaman i\u00e7inde kaybedilen m\u00fc\u015fterilerin y\u00fczdesidir. D\u00fczenli olarak anketler yap\u0131yorsan\u0131z ve benzersiz yan\u0131tlar\u0131n say\u0131s\u0131n\u0131 biliyorsan\u0131z, geri bildirim vermeden ayr\u0131lan kullan\u0131c\u0131lar\u0131n say\u0131s\u0131n\u0131 \u00f6l\u00e7ebilirsiniz.<\/p>\n\n

  7. \n Web engellemeleri<\/strong>\n <\/li>\n<\/ol>\n

    Bir web m\u00fcdahalesi, web sitenizin ziyaret\u00e7ilerinin belirli bir y\u00fczdesinin \u00e7evrimi\u00e7i m\u00fc\u015fteri anketlerine kat\u0131lmas\u0131n\u0131 sa\u011flar. Ziyaret\u00e7iler ekranlar\u0131nda anketle ilgili bir mesaj al\u0131r ve anketi yan\u0131tlamay\u0131 se\u00e7ebilirler. Web engellemeleri, yeniden y\u00f6nlendirmeler veya a\u00e7\u0131l\u0131r pencereler olmad\u0131\u011f\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131r ve ziyaret\u00e7ilerinizi kaybetmemenizi sa\u011flar. T\u0131klamalar, kayd\u0131rmalar, fareyle \u00fczerine gelmeler vb. gibi belirli eylemlerde engellemeler ayarlayarak, kurulumu ve da\u011f\u0131t\u0131m\u0131 son derece kolay hale getirebilirsiniz.<\/p>\n\n

    Yukar\u0131da m\u00fc\u015fteri memnuniyeti nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr sorusunun cevab\u0131n\u0131 sizlere net bir \u015fekilde anlatmaya \u00e7al\u0131\u015ft\u0131k. Bilgileri iyice anlad\u0131\u011f\u0131n\u0131zdan emin oldu\u011funuzda bu ad\u0131mlar\u0131 izleyerek m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek ile ba\u015flayabilirsiniz.<\/p>\n\n

    Detayl\u0131 bilgi ve profesyonel m\u00fc\u015fteri hizmetleri deste\u011fi<\/a> almak i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz. <\/p>\n\n

    \n M\u00fc\u015fteri memnuniyetini ve nas\u0131l \u00f6l\u00e7ece\u011finizi<\/a> \u00f6\u011frenmek i\u00e7in blog yaz\u0131m\u0131z\u0131n 1. b\u00f6l\u00fcm\u00fcne g\u00f6z atabilirsiniz.\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    M\u00fc\u015fteri Memnuniyeti 2. B\u00f6l\u00fcm: 7 Ad\u0131mda Nas\u0131l Y\u00f6netilir ?\u200b M\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in bir\u00e7ok yol mevcut olsa da, CSAT verilerini toplamak i\u00e7in kan\u0131tlanm\u0131\u015f y\u00f6ntemlerden baz\u0131lar\u0131 a\u015fa\u011f\u0131dad\u0131r: \u00c7evrimi\u00e7i anketler \u00c7evrimi\u00e7i anketler, CSAT \u00f6l\u00e7\u00fcm\u00fcn\u00fcn en iyi y\u00f6ntemlerinden biridir. Veri toplamaya kolay ve h\u0131zl\u0131 bir \u00e7\u00f6z\u00fcm sunarlar. Hedef kitlenizi se\u00e7in ve anket mant\u0131\u011f\u0131n\u0131 kullanarak ilgili sorular\u0131 sunun. Ankete […]<\/p>\n","protected":false},"author":1,"featured_media":11173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-11170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musteri-memnuniyeti"],"yoast_head":"\nM\u00fc\u015fteri Memnuniyeti 2. 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