{"id":11988,"date":"2021-11-24T09:38:00","date_gmt":"2021-11-24T09:38:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=11988"},"modified":"2021-11-29T09:57:10","modified_gmt":"2021-11-29T09:57:10","slug":"musteri-haritasi-icin-onemli-stratejiler","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/musteri-haritasi-icin-onemli-stratejiler\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131n\u0131 Geli\u015ftirirken Uygulayabilece\u011finiz 4 \u00d6nemli Strateji"},"content":{"rendered":"
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M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131n\u0131 Geli\u015ftirirken Uygulayabilece\u011finiz 4 \u00d6nemli Strateji\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kurumlar\u0131n, hedeflerine ula\u015fabilmesi i\u00e7in m\u00fc\u015fterilerine sorunsuz bir yolculuk sa\u011flamas\u0131 gerekmektedir. M\u00fc\u015fteri yolculu\u011fu haritas\u0131, al\u0131c\u0131n\u0131n g\u00f6z\u00fcnden bakmaya ve sorunlar\u0131 onun taraf\u0131ndan g\u00f6rmeye olanak tan\u0131yan bir tasar\u0131d\u0131r. M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 bitirmi\u015f olsan\u0131z bile, a\u015fa\u011f\u0131da belirtti\u011fimiz stratejileri uygulayarak \u015firketiniz i\u00e7in daha iyi bir haritaya sahip olabilirsiniz.<\/p>

Bu makalede CJM, bir di\u011fer ad\u0131yla m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 geli\u015ftirirken kullanabilece\u011finiz 4 \u00f6nemli stratejiyi derledik.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Temas Noktalar\u0131na \u00d6nem Verin\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Al\u0131c\u0131, i\u015fletmeyle temas kurdu\u011funda, m\u00fc\u015fteri deneyimi b\u00fcy\u00fck bir oranda \u015fekillenebilmektedir. Dijitalle\u015fme ile birlikte i\u015fletmeler eskiye g\u00f6re daha kolay bir \u015fekilde kurulmaktad\u0131r, buna ba\u011fl\u0131 olarak i\u015fletmelerin rakip adaylar\u0131 da olduk\u00e7a fazlad\u0131r. \u0130\u015fletmenizi rakip adaylardan ay\u0131rmak i\u00e7in temas noktalar\u0131na \u00f6nem vermek gerekmektedir. \u0130\u015fletmeler, m\u00fc\u015fteri yolculu\u011fundaki her temas noktas\u0131n\u0131 dikkatli bir \u015fekilde haritaland\u0131r\u0131lmal\u0131 ve birbiriyle ili\u015fkilendirilmelidir. Ayr\u0131ca, temas noktalar\u0131na \u00f6nem vermek, m\u00fc\u015fterinin sorunlar\u0131n\u0131n daha kolay fark edilmesine ve problemlerini \u00e7\u00f6zmesinde kolayl\u0131k sa\u011flayabilmektedir.<\/p>

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M\u00fckemmel Bir \u00c7ok Kanall\u0131 \u0130leti\u015fim Sa\u011flay\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tM\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 geli\u015ftirirken uygulayabilece\u011finiz 4 \u00f6nemli metottan bir tanesi, \u00e7ok kanall\u0131 ileti\u015fim<\/a> sa\u011flamakt\u0131r. Al\u0131c\u0131lar, \u00e7a\u011fr\u0131 merkezi veya sosyal medya arac\u0131l\u0131\u011f\u0131yla i\u015fletmeye ula\u015ft\u0131\u011f\u0131nda, m\u00fc\u015fteri deneyiminin her iki kanalda da harika olmas\u0131 gerekmektedir. Bu y\u00fczden \u00e7ok kanall\u0131 ileti\u015fimin, \u015firket taraf\u0131ndan sistemli bir \u015fekilde kurulmas\u0131 gereklidir. \u00c7ok kanall\u0131 etkile\u015fimdeki yetersizlikler, m\u00fc\u015fteride g\u00fcvensizlik yaratabilmektedir. Ayr\u0131ca bu durum olas\u0131 m\u00fc\u015fterileri, mevcut m\u00fc\u015fteri profiline d\u00f6n\u00fc\u015ft\u00fcrmeyi de engellemektedir. M\u00fc\u015fterilerinizin s\u0131k\u0131nt\u0131l\u0131 noktalar\u0131n\u0131 anlamak, onlar\u0131 etkili bir \u015fekilde anlamaya \u00e7al\u0131\u015fmak, m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 da geli\u015ftirmi\u015f olur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pazarlama Otomasyonlar\u0131 Olu\u015fturun\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u0130\u015fletmelerin, m\u00fc\u015fteri yolculu\u011fu<\/a> s\u0131ras\u0131nda, al\u0131c\u0131lar\u0131n tecr\u00fcbelerini daha iyi hale getirmek i\u00e7in pazarlama otomasyonlar\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bu y\u00fczden kurumlar\u0131n, m\u00fc\u015fteriye s\u0131kl\u0131kla kendini hat\u0131rlatmas\u0131 gerekmektedir. Pazarlama otomasyonlar\u0131, i\u015fletme ve m\u00fc\u015fteri aras\u0131ndaki ba\u011f\u0131 g\u00fc\u00e7lendirmek i\u00e7in m\u00fckemmel bir sistem haline gelmi\u015ftir. \u0130\u015fletmeler, m\u00fc\u015fteriye randevusunu hat\u0131rlatmak i\u00e7in otomatik e-posta<\/a> g\u00f6nderebilir veya deneyimlerinin nas\u0131l oldu\u011funu sormak i\u00e7in bir M\u00fc\u015fteri Eforu Skoru (CES) anketi yollayabilirler.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00fc\u015fteri Yolculu\u011funu Ki\u015fiselle\u015ftirin\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 geli\u015ftirirken uygulayabilece\u011finiz 4 \u00f6nemli metottan bir di\u011feri ise m\u00fc\u015fteri yolculu\u011funu ki\u015fiselle\u015ftirmektir. \u0130\u015fletmeler, m\u00fc\u015fterinin ne istedi\u011fini kavramak i\u00e7in m\u00fc\u015fteri yolculu\u011funu ki\u015fiselle\u015ftirmelidir. \u0130\u015fletmelerin, m\u00fc\u015fterilerle etkile\u015fimlerinizi ki\u015fiselle\u015ftirebilmesi i\u00e7in al\u0131c\u0131lar hakk\u0131nda yeterli veri toplamas\u0131 gerekmektedir. Bu y\u00fczden m\u00fc\u015fterilerin ilgi alanlar\u0131, ya\u015f\u0131 ve e\u011fitimi gibi bilgileri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r. \u0130\u015fletmeler, m\u00fc\u015fterilerin demografik verilerini kullanarak, onlara ilgilerini \u00e7ekebilecek bir hizmet ve \u00fcr\u00fcn sunabilmektedir. B\u00f6ylelikle i\u015fletmeler, karlar\u0131n\u0131 artt\u0131rma imkan\u0131na daha kolay sahip olmaktad\u0131r. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sonu\u00e7\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHer \u015feyin s\u00fcrekli de\u011fi\u015fti\u011fi bir zamanda, m\u00fc\u015fterilerinize de\u011ferinizi etkili bir \u015fekilde g\u00f6sterdi\u011finizden emin olmak ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r. M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131n<\/a> m\u00fckemmel olmas\u0131 i\u00e7in, onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 anlayarak veya olu\u015fabilecek olas\u0131 problemlerini tahmin ederek yolculuk haritas\u0131 tasar\u0131m\u0131na ba\u015flayabilirsiniz.\n\nE\u015fsiz m\u00fc\u015fteri deneyimi ve \u00e7a\u011fr\u0131 merkezi platformu Creafone<\/a> t\u00fcm bu i\u015flemler kapsam\u0131nda, T\u00fcrkiye\u2019nin \u00f6nc\u00fc m\u00fc\u015fteri hizmetleri firmalar\u0131 aras\u0131nda yer almaktad\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131n\u0131 Geli\u015ftirirken Uygulayabilece\u011finiz 4 \u00d6nemli Strateji Kurumlar\u0131n, hedeflerine ula\u015fabilmesi i\u00e7in m\u00fc\u015fterilerine sorunsuz bir yolculuk sa\u011flamas\u0131 gerekmektedir. M\u00fc\u015fteri yolculu\u011fu haritas\u0131, al\u0131c\u0131n\u0131n g\u00f6z\u00fcnden bakmaya ve sorunlar\u0131 onun taraf\u0131ndan g\u00f6rmeye olanak tan\u0131yan bir tasar\u0131d\u0131r. M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 bitirmi\u015f olsan\u0131z bile, a\u015fa\u011f\u0131da belirtti\u011fimiz stratejileri uygulayarak \u015firketiniz i\u00e7in daha iyi bir haritaya sahip olabilirsiniz. Bu makalede CJM, bir […]<\/p>\n","protected":false},"author":1,"featured_media":11995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-11988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musteri-memnuniyeti"],"yoast_head":"\nM\u00fc\u015fteri Yolculu\u011fu Haritas\u0131n\u0131 Geli\u015ftirirken Uygulayabilece\u011finiz 4 \u00d6nemli Strateji - CREAFONE<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 bitirseniz bile, belirli stratejileri uygulayarak \u015firketiniz i\u00e7in daha iyi bir haritaya sahip olabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-haritasi-icin-onemli-stratejiler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131n\u0131 Geli\u015ftirirken Uygulayabilece\u011finiz 4 \u00d6nemli Strateji - 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