{"id":12031,"date":"2021-11-26T07:44:00","date_gmt":"2021-11-26T07:44:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=12031"},"modified":"2022-01-12T08:23:25","modified_gmt":"2022-01-12T08:23:25","slug":"cevrimici-satis-artirmanin-yollari","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/cevrimici-satis-artirmanin-yollari\/","title":{"rendered":"B\u00f6l\u00fcm 1: \u00c7evrimi\u00e7i Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in \u0130zlenilmesi Gereken 15 Yol"},"content":{"rendered":"
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B\u00f6l\u00fcm 1: \u00c7evrimi\u00e7i Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in \u0130zlenilmesi Gereken 15 Yol\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rmak, b\u00fcy\u00fck ve k\u00fc\u00e7\u00fck say\u0131s\u0131z i\u015fletmenin birincil hedefidir. \u0130ster b\u00fcy\u00fck bir perakende i\u015fi y\u00fcr\u00fct\u00fcyor olun, ister Amazon gibi b\u00fcy\u00fck bir e-ticaret devi i\u00e7in \u00e7al\u0131\u015f\u0131yor olun, \u00e7evrimi\u00e7i kanallar arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015flar\u0131 art\u0131rmak biraz bowling oynamaya benzer, ger\u00e7ekte oldu\u011fundan \u00e7ok daha kolay g\u00f6r\u00fcn\u00fcr.\n\nNeyse ki, bir\u00e7o\u011funu hemen uygulayabilece\u011finiz \u00e7evrimi\u00e7i daha fazla sat\u0131\u015f yapman\u0131n d\u00fczinelerce yolu var. Bu ipu\u00e7lar\u0131ndan baz\u0131lar\u0131 uygulayabilece\u011finiz belirli stratejilere odaklan\u0131rken, di\u011ferleri daha geneldir. Bu g\u00f6nderide, bu t\u00fcr 15 stratejiye bakaca\u011f\u0131z.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sat\u0131\u015f Metninizde D\u00fcr\u00fcst Olun\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Metninizdeki d\u00fcr\u00fcstl\u00fck, i\u015fletmenizin itibar\u0131 i\u00e7in \u00f6nemli olmas\u0131yla birlikte buna ek olarak markan\u0131za olan g\u00fcveni de besler ve insanlar\u0131 te\u015fvik eder. Kan\u0131tlayamayaca\u011f\u0131n\u0131z iddialarda bulunmay\u0131n. Ana sayfan\u0131zdan e-posta<\/a> kampanyalar\u0131n\u0131za kadar t\u00fcm sat\u0131\u015f noktalar\u0131n\u0131zda anla\u015f\u0131labilir, d\u00fcr\u00fcst ve ula\u015f\u0131labilir olun. Bu ilke ayn\u0131 zamanda kendinizi bir i\u015f olarak nas\u0131l konumland\u0131rd\u0131\u011f\u0131n\u0131zla da alakal\u0131d\u0131r.Bir ya da iki ki\u015fi taraf\u0131ndan y\u00fcr\u00fct\u00fclen fakat \u00e7ok uluslu bir \u015firkete daha uygun olan bir siteye rastlad\u0131n\u0131z m\u0131? Bu yakla\u015f\u0131m sizi amat\u00f6r gibi g\u00f6stermekle kalmaz, ayn\u0131 zamanda markan\u0131z\u0131n g\u00fcvenilirli\u011fini de zedeler. K\u00fc\u00e7\u00fck bir \u015firketseniz bununla gurur duyun ve bunu m\u00fc\u015fterilerinize a\u00e7\u0131k\u00e7a belirtin. Pek \u00e7ok t\u00fcketici ki\u015fiselle\u015ftirilmi\u015f ve ki\u015fiye \u00f6zel hizmet istemeleri nedeniyle k\u00fc\u00e7\u00fck firmalara y\u00f6neliyor. Olmad\u0131\u011f\u0131n\u0131z bir \u015fey gibi davranmay\u0131n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reklam Uzant\u0131lar\u0131 ile Daha Fazla Reklam T\u0131klamas\u0131 Al\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7evrimi\u00e7i i\u015fletme<\/a> iseniz, reklam uzant\u0131lar\u0131n\u0131 kullanmak \u00e7ok kolayd\u0131r. Bu \u00f6zellikler AdWords ve Bing\u2019de bulunmaktad\u0131r. Bu sayede daha \u00e7ok yerle reklam\u0131n\u0131z\u0131 b\u00fcy\u00fctmenize olanak tan\u0131r ve reklam\u0131n\u0131z\u0131n t\u0131klanma oran\u0131n\u0131 artt\u0131r\u0131r. Harika de\u011fil mi !\n\nVerece\u011fimiz \u00f6rnekte Ray-Ban firmas\u0131n\u0131 ele alal\u0131m. Erkek g\u00fcne\u015f g\u00f6zl\u00fc\u011f\u00fc ve kad\u0131n g\u00fcne\u015f g\u00f6zl\u00fc\u011f\u00fc kategorileri olu\u015fturulmu\u015f ve isteyenlerin t\u0131klayabilmesi i\u00e7in iki adet ba\u011flant\u0131 konulmu\u015ftur. Bu, potansiyel m\u00fc\u015fteriye<\/a> tam olarak ne istedi\u011fini bulmas\u0131n\u0131 daha kolay ve h\u0131zl\u0131 hale getirir. Bu sayede rakiplerinizden bir ad\u0131m \u00f6nde olursunuz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aciliyet Duygusu Yarat\u0131n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kim oldu\u011funuz ve ne yapt\u0131\u011f\u0131n\u0131z konusunda d\u00fcr\u00fcst ve \u015feffaf olmak \u00f6nemlidir ancak potansiyel m\u00fc\u015fterileri \u015fu anda sizden sat\u0131n almaya ikna etmek i\u00e7in bir aciliyet duygusu yaratmaya kar\u015f\u0131 bir kural yoktur. Pek \u00e7ok t\u00fcketici, zamana duyarl\u0131 \u00f6zel tekliflerden s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen \u00fcr\u00fcnlere kadar bir aciliyet duygusu yaratan te\u015fviklere olumlu yan\u0131t veriyor.\n\nBunu ba\u015farabilmek i\u00e7in, potansiyel m\u00fc\u015fterilere \u00fccretsiz kargo veya indirim gibi finansal bir te\u015fvik sunabilirsiniz. Ayn\u0131 zamanda AdWords\u2019te sezonluk bir teklif ya da s\u0131n\u0131rl\u0131 s\u00fcreli bir indirim kullanmak isterseniz reklam \u00f6zelle\u015ftiricilerinizde geri say\u0131m\u0131 kullanabilirsiniz.\n\nBu \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rman\u0131n harika bir yoludur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Daha Az Se\u00e7enek Sunun\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bir\u00e7ok i\u015fletme i\u00e7in bu kavram basit\u00e7e d\u00fc\u015f\u00fcn\u00fclemez. Elbette daha fazla \u00fcr\u00fcn sunmak, sat\u0131\u015flar\u0131 art\u0131rman\u0131n harika bir yoludur ! Asl\u0131nda, bir\u00e7ok durumda, se\u00e7enek \u00e7e\u015fitlili\u011fi, potansiyel m\u00fc\u015fteri taraf\u0131nda karars\u0131zl\u0131\u011fa yol a\u00e7abilir ve bu da sat\u0131\u015flar\u0131n kaybedilmesine neden olur.\n\nGeni\u015f bir \u00fcr\u00fcn yelpazesine sahipseniz, sitenizi veya \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131 ziyaret\u00e7ilere m\u00fcmk\u00fcn oldu\u011funca az se\u00e7enek sunacak \u015fekilde yap\u0131land\u0131rmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bu, ziyaret\u00e7inin onlarca farkl\u0131 \u00fcr\u00fcn taraf\u0131ndan bo\u011fulma olas\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131r ve arad\u0131klar\u0131n\u0131 bulma konusunda daha fazla kolayl\u0131k sa\u011flar. Unutmay\u0131n ki ne kadar \u00e7ok se\u00e7enek sunarsan\u0131z, bir m\u00fc\u015fterinin geri d\u00f6nme ve ba\u015fka bir yere gitme olas\u0131l\u0131\u011f\u0131 o kadar y\u00fcksektir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Facebook'ta Benzer Hedef Kitleleri Hedefleyin\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rman\u0131n en iyi yollar\u0131ndan biri, mevcut m\u00fc\u015fteri<\/a> hakk\u0131nda sahip oldu\u011funuz verileri kullanabilmenizdir. Facebook, benzer hedef kitleleri kullanarak bunu yapman\u0131za olanak tan\u0131r. Facebook\u2019a verilerinizi y\u00fckledikten sonra referans vererek belirledi\u011finiz kriterlere uygun e\u015fle\u015fmeler olu\u015fturur.\n\n\u00a0Benzer hedef kitle olu\u015fturman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in izleme piksellerini ve uygulama y\u00fcklemelerinden gelen veriler de kullanabilirsiniz. Bu, minimum \u00e7abayla eri\u015fiminizi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015fletmenize ve mevcut m\u00fc\u015fterilerinize \u00e7ok benzeyen Facebook kullan\u0131c\u0131lar\u0131n\u0131 cezbetmek i\u00e7in y\u00fcksek d\u00fczeyde hedeflenmi\u015f reklamlar kullanman\u0131za etkili bir \u015fekilde olanak tan\u0131d\u0131\u011f\u0131ndan, mevcut m\u00fc\u015fterilerinizle ilgili verilerin sizin i\u00e7in \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in m\u00fckemmel bir yoldur.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kaliteli \u00dcr\u00fcn G\u00f6rsellerine Yat\u0131r\u0131m Yap\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ne olursa olsun, \u00fcr\u00fcnlerinizin y\u00fcksek kaliteli resimlerini ekleyin. K\u00fc\u00e7\u00fck k\u00fc\u00e7\u00fck resimler veya k\u00f6t\u00fc ayd\u0131nlat\u0131lm\u0131\u015f foto\u011fraflar \u00e7ekmeyin. Ayr\u0131ca geni\u015f bir resim yelpazesi ekledi\u011finizden emin olun. \u00dcr\u00fcnlerinizin akla gelebilecek her a\u00e7\u0131dan \u00e7ekimlerini eklemek abart\u0131l\u0131 g\u00f6r\u00fcnebilir, ancak bir deneyin. \u0130nsanlar, \u00f6zellikle \u00e7evrimi\u00e7i olarak, sat\u0131n almadan \u00f6nce bir \u00fcr\u00fcn\u00fc detayl\u0131 bir \u015fekilde g\u00f6rmeye bay\u0131l\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A\u00e7\u0131l\u0131\u015f Sayfalar\u0131n\u0131zdan Kurtulun\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 gereksiz yere ortadan kald\u0131rmay\u0131 savunmuyoruz, bunun yerine \u00e7evrimi\u00e7i reklamlar\u0131n\u0131z\u0131, ger\u00e7ekte Web’ de gezinen ve \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapan t\u00fcketicilerin say\u0131s\u0131na g\u00f6re optimize etmeyi savunuyoruz.\n\n\u00c7o\u011fu ki\u015fi, mobil cihazlar\u0131nda sayfalara g\u00f6z atmak i\u00e7in birka\u00e7 dakika harcamak istemez, sadece i\u015fletmenizle ileti\u015fime ge\u00e7mek isterler. Bunu yapt\u0131\u011f\u0131n\u0131z zaman yaln\u0131zca arama reklamlar\u0131n\u0131 kullanarak, potansiyel m\u00fc\u015fterilerin i\u015fletmenize ula\u015fmas\u0131n\u0131 sa\u011flam\u0131\u015f olursunuz.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kampanyalar\u0131n\u0131z\u0131n Sitenizle Tutarl\u0131 Oldu\u011fundan Emin Olun\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hi\u00e7 ilginizi \u00e7eken bir PPC reklam\u0131na t\u0131klad\u0131\u011f\u0131n\u0131zda, alakas\u0131z bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na veya sitenin ana sayfas\u0131na y\u00f6nlendirildiniz mi? Bir kullan\u0131c\u0131 belirli bir \u00fcr\u00fcn veya hizmet i\u00e7in bir reklama t\u0131klarsa, y\u00f6nlendirildikleri sayfa o belirli \u00fcr\u00fcn veya hizmetle ilgili olmal\u0131d\u0131r.\n\nReklam t\u0131klamalar\u0131n\u0131n ger\u00e7ekten sat\u0131\u015fa d\u00f6n\u00fc\u015fmesi i\u00e7in mesaj\u0131n\u0131z\u0131n PPC’niz ve \u00fccretli sosyal kampanyalar ve bunlarla ili\u015fkili sayfalar genelinde alakal\u0131 oldu\u011fundan emin olun.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00fcmk\u00fcn Oldu\u011fu Kadar\u0131n\u0131 \u00dccretsiz Olarak Verin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130nsanlar bedava olan \u015feyleri sever ve bunu ne kadar \u00e7ok sunarsan\u0131z, potansiyel m\u00fc\u015fterilerin sizi ve markan\u0131z\u0131 alg\u0131lamas\u0131 o kadar olas\u0131d\u0131r ve bu daha fazla online sat\u0131\u015fla sonu\u00e7lanabilir.\n\nMevcut tekliflerinize bak\u0131n. Bir \u015feyleri \u00fccretsiz olarak vermek, yaln\u0131zca insanlar\u0131n i\u015fletmeniz hakk\u0131ndaki alg\u0131s\u0131n\u0131 iyile\u015ftirmenin harika bir yolu de\u011fil, ayn\u0131 zamanda onlar\u0131 olmazsa olmaz \u00fcr\u00fcnlerinizle tan\u0131\u015ft\u0131rman\u0131n ve onlar\u0131 daha fazla sat\u0131n almaya te\u015fvik etmenin harika bir yoludur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fiyatland\u0131rman\u0131zda 3 Farkl\u0131 Se\u00e7enek Kullan\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bir restorana gitti\u011finizde, her zaman orta fiyatl\u0131 yemeklerden birini se\u00e7me \u015fans\u0131n\u0131z olduk\u00e7a y\u00fcksektir. Bunun nedeni, bir\u00e7ok restoran\u0131n insanlar\u0131 orta s\u0131n\u0131f yemeklere itmek i\u00e7in psikolojiyi manip\u00fcle etmesidir. Genellikle en ucuz ve en pahal\u0131 yemeklerden ka\u00e7\u0131naca\u011f\u0131z ve orta seviye se\u00e7enekleri en \u00e7ekici hale getirece\u011fiz. Bu, \u201cyem fiyatland\u0131rma\u201d olarak bilinen bir tekniktir. Ayn\u0131 ilke, fiyatland\u0131rmada 3 farkl\u0131 se\u00e7enek kullan\u0131larak \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in de kullan\u0131labilir.\n\nPricing<\/a>\u00a0 yap\u0131n\u0131za \u00fc\u00e7\u00fcnc\u00fc bir “yem” se\u00e7ene\u011fi ekleyerek, insanlar\u0131 ortadaki se\u00e7ene\u011fe, yani ger\u00e7ekten sat\u0131n almalar\u0131n\u0131 istedi\u011finiz se\u00e7ene\u011fe do\u011fru itebilirsiniz. Elbette, baz\u0131 insanlar yine de en pahal\u0131 se\u00e7ene\u011fi se\u00e7ecektir ki bu gelir a\u00e7\u0131s\u0131ndan sizin i\u00e7in bonus olacakt\u0131r, ancak \u00e7o\u011fu bilin\u00e7alt\u0131nda tuzaktan ka\u00e7\u0131nacak ve tam olarak onlardan yapmas\u0131n\u0131 istedi\u011finiz \u015fey olan orta seviye se\u00e7ene\u011fi se\u00e7ecektir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131rmak \u0130\u00e7in Opt-In-Pop-Up Teklifini Kullan\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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sat\u0131\u015flar\u0131 art\u0131rmak istiyorsan\u0131z, insanlar\u0131 b\u00fclteninize veya posta listenize kay\u0131t olmaya te\u015fvik eden y\u00f6nlendirme tekliflerinin potansiyelini g\u00f6z ard\u0131 etmeyin. Kat\u0131l\u0131m tekliflerini kullanmak yaln\u0131zca veri taban\u0131n\u0131zdaki ki\u015fi say\u0131s\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmakla kalmaz, ayn\u0131 zamanda k\u0131sa vadede \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131 da art\u0131r\u0131r.\n\nSizden sat\u0131n alma konusunda teredd\u00fctte olan potansiyel m\u00fc\u015fteriler, \u00f6rne\u011fin \u00fccretsiz kargo veya ilk sipari\u015flerinin %10’u gibi iyi yerle\u015ftirilmi\u015f bir kat\u0131l\u0131m teklifiyle etkilenebilir. Bir kat\u0131l\u0131m teklifi ba\u015flat\u0131rken, maksimum optimizasyon i\u00e7in her \u00f6\u011feyi test etti\u011finizden emin olun.\n\nZiyaret\u00e7ilerin sayfadan ayr\u0131lmadan hemen \u00f6nce g\u00f6rebilmesi i\u00e7in pop-up \u0131n bir site \u00e7\u0131k\u0131\u015f\u0131 taraf\u0131ndan tetiklenmesini d\u00fc\u015f\u00fcn\u00fcn. B\u00fclteninize veya posta listenize ne kadar \u00e7ok ki\u015fi kaydolursa, gelecekte o kadar fazla potansiyel sat\u0131\u015f yapabilirsiniz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobil Optimizasyon \u0130le \u00c7evrimi\u00e7i Sat\u0131\u015flar\u0131 Art\u0131r\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mobil ziyaret\u00e7ilerin satt\u0131\u011f\u0131n\u0131z her \u015feyi sat\u0131n almas\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131r\u0131n. Bu, \u00f6deme s\u00fcrecinizin kapsaml\u0131 bir \u015fekilde elden ge\u00e7irilmesini veya tamamen ayr\u0131 bir mobil sitenin tasarlanmas\u0131n\u0131 ve ba\u015flat\u0131lmas\u0131n\u0131 i\u00e7erebilir. Amazon’un mobil sitesi, e-ticaretin<\/a> nas\u0131l yap\u0131labilece\u011fine (ve muhtemelen yap\u0131lmas\u0131 gerekti\u011fine) dair m\u00fckemmel bir \u00f6rnektir. Ancak mobil ziyaret\u00e7iler i\u00e7in \u00e7ekici, kullan\u0131c\u0131 dostu bir deneyim olu\u015fturmak i\u00e7in Amazon’un kaynaklar\u0131na ihtiyac\u0131n\u0131z yoktur.<\/p>\n

Navigasyon ve kullan\u0131c\u0131 deneyimi, iyi tasarlanm\u0131\u015f, y\u00fcksek d\u00fczeyde optimize edilmi\u015f bir mobil deneyimin en \u00f6nemli unsurlar\u0131 aras\u0131ndad\u0131r. Ziyaret\u00e7ilerin istediklerini bulmalar\u0131 ve sat\u0131n almalar\u0131 ne kadar zorsa, sitenizi tamamen terk etmeleri ve i\u015flerini ba\u015fka bir yere g\u00f6t\u00fcrmeleri o kadar olas\u0131d\u0131r. Sayfalar neredeyse an\u0131nda y\u00fcklenmeli ve gezinme mant\u0131kl\u0131 olmal\u0131d\u0131r. M\u00fc\u015fterilerinizle pazarlama yapmak i\u00e7in ihtiyac\u0131n\u0131z olan minimum miktarda bilgi isteyin.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Markan\u0131z\u0131n De\u011fer \u00d6nerilerine Sitenizde Yer Verin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7ok fazla \u015firket, kendilerine odaklanarak sat\u0131\u015flar\u0131n\u0131 ve zamanlar\u0131n\u0131 kaybediyor. Bunun yan\u0131 s\u0131ra ac\u0131 ger\u00e7eklerden bir tanesi de m\u00fc\u015fterilerinizin bir k\u0131sm\u0131 sizi veya \u015firketinizi, \u00fcr\u00fcnlerinizin veya hizmetlerinizin hayatlar\u0131n\u0131 nas\u0131l daha iyi hale getirece\u011fini umursam\u0131yorlar. Bu nedenle, de\u011fer \u00f6nerileriniz t\u00fcm pazarlama ileti\u015fimlerinizde ve site i\u00e7eri\u011finizde bulunmal\u0131d\u0131r. De\u011fer \u00f6nerileriniz 3 ana alana ayr\u0131labilir:\n

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  • Alaka D\u00fczeyi: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn\/hizmetinizin m\u00fc\u015fterilerin sorunlar\u0131n\u0131 nas\u0131l \u00e7\u00f6zece\u011fi\n<\/strong><\/li>\n<\/ul>\n
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    • \u00d6l\u00e7\u00fclebilir De\u011fer: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn\/hizmetinizin sundu\u011fu belirli avantajlar<\/strong><\/li>\n<\/ul>\n
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      • Farkl\u0131la\u015ft\u0131r\u0131c\u0131: M\u00fc\u015fteriler neden rakip bir \u015firketten de\u011fil de sizden sat\u0131n almal\u0131? <\/strong><\/li>\n<\/ul>\n

        Potansiyel m\u00fc\u015fterilerinizin g\u00f6rd\u00fc\u011f\u00fc her \u015fey, bir \u015fekilde de\u011fer \u00f6nerilerinize ba\u011fl\u0131 olmal\u0131d\u0131r. \u00dcr\u00fcnlerinizden veya sundu\u011funuz hizmetten alg\u0131lanan de\u011fer ne kadar b\u00fcy\u00fck olursa, o kadar \u00e7ok sat\u0131\u015f yapars\u0131n\u0131z.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131z\u0131 Belirleyin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcyorsa yapman\u0131z gereken ilk \u015feylerden biri, Analytics\u2019teki ili\u015fkilendirme modellerinizi ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 incelemektir.\n\nPazarlama stratejilerinden biri olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131n\u0131z \u00fczerinde b\u00fcy\u00fck bir etkisi vard\u0131r. \u00d6rne\u011fin organik arama, sat\u0131\u015fa d\u00f6n\u00fc\u015fmek i\u00e7in harika bir kanal olmayabilir ancak sizi \u00f6nce organik arama yoluyla bulan ve ard\u0131ndan bir Facebook reklam\u0131n\u0131z\u0131 g\u00f6ren ki\u015filer, \u00f6deme yapan bir m\u00fc\u015fteri olmay\u0131 \u00e7ok severler. Durum sizin i\u00e7in de b\u00f6yle ise, i\u00e7erik pazarlaman\u0131z\u0131 ikiye katlamal\u0131 ve Facebook pazarlamas\u0131na da biraz daha para aktarmal\u0131s\u0131n\u0131z.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Yeni F\u0131rsatlar \u0130\u00e7in Yeniden Pazarlama Tekni\u011fini Kullan\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \u0130ster bir PPC kampanyas\u0131, ister bir Facebook reklam kampanyas\u0131 y\u00fcr\u00fct\u00fcyor olun, herhangi bir dijital pazarlama giri\u015fiminin ba\u015far\u0131lmas\u0131 zaman, para ve \u00e7aba gerektirir.<\/p>

        Yeniden pazarlamay\u0131 kullanm\u0131yorsan\u0131z, esasen, neredeyse hi\u00e7 ger\u00e7ekle\u015fmeyen an\u0131nda d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftiren potansiyel m\u00fc\u015fterilere g\u00fcveniyorsunuz demektir. \u0130ster i\u00e7eri\u011finizi yeniden pazarl\u0131yor olun, ister zamana duyarl\u0131 belirli bir sat\u0131\u015f teklifini yeniden pazarl\u0131yor olun, yeniden pazarlama, \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rman\u0131n tart\u0131\u015fmas\u0131z en etkili tek yoludur.<\/span>\n\nYeniden pazarlama, markan\u0131z\u0131 yaln\u0131zca potansiyel m\u00fc\u015fterilerin zihninde \u00f6n planda tutmakla kalmaz, ayn\u0131 zamanda potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015f\u00fcm i\u00e7in \u00e7ok say\u0131da ek f\u0131rsat sunar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        B\u00f6l\u00fcm 1: \u00c7evrimi\u00e7i Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in \u0130zlenilmesi Gereken 15 Yol \u00c7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rmak, b\u00fcy\u00fck ve k\u00fc\u00e7\u00fck say\u0131s\u0131z i\u015fletmenin birincil hedefidir. \u0130ster b\u00fcy\u00fck bir perakende i\u015fi y\u00fcr\u00fct\u00fcyor olun, ister Amazon gibi b\u00fcy\u00fck bir e-ticaret devi i\u00e7in \u00e7al\u0131\u015f\u0131yor olun, \u00e7evrimi\u00e7i kanallar arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015flar\u0131 art\u0131rmak biraz bowling oynamaya benzer, ger\u00e7ekte oldu\u011fundan \u00e7ok daha kolay g\u00f6r\u00fcn\u00fcr. Neyse ki, bir\u00e7o\u011funu […]<\/p>\n","protected":false},"author":1,"featured_media":12040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-12031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"yoast_head":"\nB\u00f6l\u00fcm 1: \u00c7evrimi\u00e7i Sat\u0131\u015flar\u0131 Art\u0131rmak \u0130\u00e7in \u0130zlenilmesi Gereken 15 Yol - CREAFONE<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rmak, say\u0131s\u0131z i\u015fletmenin ilk hedefidir. 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