{"id":12058,"date":"2021-11-28T10:44:00","date_gmt":"2021-11-28T10:44:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=12058"},"modified":"2022-01-12T08:17:25","modified_gmt":"2022-01-12T08:17:25","slug":"e-ticaret-isletmesi-kurulumu","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/e-ticaret-isletmesi-kurulumu\/","title":{"rendered":"T\u00fcrkiye&#8217;de E-Ticaret \u0130\u015fletmesi Nas\u0131l Kurulur?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12058\" class=\"elementor elementor-12058\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c173c20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c173c20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a04cb06\" data-id=\"5a04cb06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3228be4 elementor-widget elementor-widget-heading\" data-id=\"3228be4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00fcrkiye'de E-Ticaret \u0130\u015fletmesi Nas\u0131l Kurulur?\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6a295 elementor-widget elementor-widget-image\" data-id=\"ee6a295\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-1024x683.jpg\" class=\"attachment-large size-large wp-image-12065\" alt=\"\" srcset=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-1024x683.jpg 1024w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-300x200.jpg 300w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-768x513.jpg 768w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-1536x1025.jpg 1536w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-2048x1367.jpg 2048w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-16x12.jpg 16w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-1200x801.jpg 1200w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/11\/online-purchasing-payment-e-commerce-banking-1980x1321.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b404059 elementor-widget elementor-widget-text-editor\" data-id=\"b404059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">T\u00fcrkiye&#8217;de \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletme giri\u015fimleri i\u00e7in bir\u00e7ok f\u0131rsat bulunmaktad\u0131r. E-Ticaret \u015firketi giri\u015fiminde bulunmak i\u00e7in T\u00fcrkiye&#8217;ye gelen yabanc\u0131lar\u0131n, \u00fclkenin farkl\u0131 \u015fehirlerinde k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck i\u015fletmeler kurmalar\u0131 olduk\u00e7a uygundur.\n\nH\u00fck\u00fcmet, \u00e7evrimi\u00e7i ma\u011fazalar\u0131n a\u00e7\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in internetteki uygulamalarla ilgili yeni bir yasan\u0131n y\u00fcr\u00fcrl\u00fc\u011fe girmesine izin vermi\u015ftir. Y\u00fcr\u00fcrl\u00fc\u011fe giren T\u00fcrk Elektronik Ticaret Kanunu, T\u00fcrkiye&#8217;deki e-ticaret i\u015fletmeleri i\u00e7in olduk\u00e7a \u00f6nemli bir karar h\u00fckm\u00fcn\u00fc ta\u015f\u0131maktad\u0131r.\n\n2017 y\u0131l\u0131nda T\u00fcrkiye n\u00fcfusu 80 milyonu a\u015fm\u0131\u015f bulunmaktad\u0131r. Bu n\u00fcfus art\u0131\u015f\u0131 da T\u00fcrkiye&#8217;yi, hem Avrupa&#8217;n\u0131n hem de Ortado\u011fu&#8217;nun en kalabal\u0131k \u00fclkelerinden biri haline getirmektedir. 63 milyon aktif internet kullan\u0131c\u0131s\u0131, ilk etapta \u0130ngiltere ve Almanya gibi \u00fclkelerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda d\u00fc\u015f\u00fck g\u00f6r\u00fcnse de; gen\u00e7 bir n\u00fcfusa sahip T\u00fcrkiye&#8217;nin, <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/e-ticarete-isini-baslamak-icin-7-kural\/\">e-ticaret<\/a> alan\u0131nda en h\u0131zl\u0131 b\u00fcy\u00fcyen pazarlardan biri oldu\u011fu ger\u00e7e\u011fini bizlere sunmaktad\u0131r. Gen\u00e7 nesiller ile artan aktif internet kullan\u0131c\u0131l\u0131\u011f\u0131 ve giri\u015fimleri ile e-ticaret pazar\u0131 b\u00fcy\u00fcmeye devam edecektir.\n\nT\u00fcrkiye; \u00fclke \u00e7ap\u0131nda \u00fcretti\u011fi ve satt\u0131\u011f\u0131 veya ma\u011fazalar arac\u0131l\u0131\u011f\u0131yla ihra\u00e7 etti\u011fi, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri yelpazesiyle \u00fcnl\u00fcd\u00fcr. Perakende Yasas\u0131; T\u00fcrkiye&#8217;deki ma\u011faza stilleri s\u00f6z konusu oldu\u011funda, a\u015fa\u011f\u0131da bulunan ma\u011faza tiplerini kapsamaktad\u0131r:\n<ul style=\"color: black;\">\n \t<li><strong>B\u00fcy\u00fck ve K\u00fc\u00e7\u00fck \u0130\u015fletmeler<\/strong><\/li>\n \t<li><strong>Hipermarketler<\/strong><\/li>\n \t<li><strong>Zincir Ma\u011fazalar<\/strong><\/li>\n \t<li><strong>Franchise \u0130\u015fletmeler<\/strong><\/li>\n \t<li><strong>Perakende Ma\u011fazalar\u0131<\/strong><\/li>\n \t<li><strong>Zanaatkarlar ve T\u00fcccarlar\n<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">T\u00fcrkiye&#8217;de; hangi ma\u011faza \u015fekli veya sekt\u00f6r\u00fc se\u00e7ilirse se\u00e7ilsin, \u00f6ncelikli olarak bir i\u015fyeri a\u00e7mal\u0131 ve sat\u0131lacak \u00fcr\u00fcnlere g\u00f6re perakende sat\u0131\u015f lisans\u0131 ve di\u011fer \u00f6zel lisanslar temin edilmelidir.\n\nDeloitte taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma sonucu, Avrupa&#8217;da ortalama her 13 dakikada bir, ki\u015filerin telefonunu kontrol etti\u011fi ortaya \u00e7\u0131km\u0131\u015ft\u0131r. E-ticaret i\u015f hacmi; di\u011fer Avrupa \u00fclkelerinden daha d\u00fc\u015f\u00fck gibi g\u00f6r\u00fcnse de, T\u00fcrkiye&#8217;deki s\u00fcrekli geli\u015fen bu i\u015f trendine kat\u0131lmak ve tad\u0131n\u0131 \u00e7\u0131karmak i\u00e7in iyi bir zaman oldu\u011fu, net bir \u015fekilde g\u00f6r\u00fclmektedir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a919e elementor-widget elementor-widget-heading\" data-id=\"53a919e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T\u00fcrkiye'de E-Ticarete Ba\u015flama A\u015famalar\u0131\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c430f3e elementor-widget elementor-widget-text-editor\" data-id=\"c430f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">Herhangi bir ticari faaliyette bulunmadan \u00f6nce, T\u00fcrkiye&#8217;de kurmay\u0131 planlad\u0131\u011f\u0131n\u0131z e-ticaret giri\u015fimi i\u00e7in marka ve alan adlar\u0131n\u0131 g\u00fcvence alt\u0131na almal\u0131s\u0131n\u0131z. Bunu T\u00fcrk Patent ve Marka Kurumu&#8217;na tescilli marka avukatlar\u0131 ile \u00e7al\u0131\u015farak sa\u011flayabilirsiniz.\n\nT\u00fcrkiye&#8217;deki e-ticaret i\u015fletmelerinin marka tescili ba\u015fvurusundan sonra, ilgili web siteleri \u00fczerinden \u201c.com.tr\u201d ile biten bir alan ad\u0131 tescil ettirmeleri gerekmektedir. Almaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z alan ad\u0131yla bir t\u00fcr yasal ba\u011flant\u0131n\u0131z oldu\u011funu kan\u0131tlamak i\u00e7in nic.tr ye ticari marka ba\u015fvurunuzu iletmeniz gerekecektir.\n\nBu ad\u0131mlar\u0131 tamamlad\u0131ktan sonra ticari \u015firketinizi a\u00e7maya ba\u015flamal\u0131s\u0131n\u0131z. T\u00fcrkiye&#8217;de a\u00e7mak istedi\u011finiz i\u015fletmeniz i\u00e7in se\u00e7ebilece\u011finiz farkl\u0131 \u015firket t\u00fcrlerini inceleyebilirsiniz. Se\u00e7eneklerden biri olan Anonim \u015eirket t\u00fcr\u00fc; y\u00fck\u00fcml\u00fcl\u00fck kurmak i\u00e7in gerekli olan y\u00fcksek sermaye nedeniyle, i\u015f d\u00fcnyas\u0131nda daha iyi bir itibara sahip olmas\u0131n\u0131n yan\u0131 s\u0131ra, y\u00fck\u00fcml\u00fcl\u00fck a\u00e7\u0131s\u0131ndan da avantajlara sahiptir.\n\nA\u015fa\u011f\u0131daki t\u00fcm bilgilerin, web sitenizde haz\u0131r oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce138d elementor-widget elementor-widget-text-editor\" data-id=\"dce138d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong><em>\u015eirket ad\u0131<\/em><\/strong><\/li>\n \t<li><strong><em>\u015eirket kurucusunun ad\u0131 ve ki\u015fisel bilgileri<\/em><\/strong><\/li>\n \t<li><strong><em>Vergi numaras\u0131 veya Ticaret Sicil numaras\u0131<\/em><\/strong><\/li>\n \t<li><strong><em>Kay\u0131tl\u0131 ofisin adresi<\/em><\/strong><\/li>\n \t<li><strong><em>E-posta adresi ve telefon numaras\u0131,<\/em><\/strong><\/li>\n \t<li><strong><em>Kay\u0131tl\u0131 KEP adresi (Yasal bildirimlere izin veren Kay\u0131tl\u0131 E-posta Sistemi)<\/em><\/strong><\/li>\n \t<li><strong><em>Ticari ad ve ticari markalar<\/em><\/strong><\/li>\n \t<li><strong><em>Mersis numaras\u0131 (T\u00fcrkiye&#8217;deki t\u00fczel ki\u015filerin kimli\u011fi)<\/em><\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8cc35 elementor-widget elementor-widget-text-editor\" data-id=\"7f8cc35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">Ayr\u0131ca bir e-ticaret i\u015fletmesi olarak T\u00fcrkiye&#8217;de faaliyet g\u00f6stermeye ba\u015flamak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 da tamamlaman\u0131z gerekmektedir.\n<ul style=\"color: black;\">\n \t<li><strong><em>MERSIS No (t\u00fczel ki\u015filer i\u00e7in kimlik)<\/em><\/strong><\/li>\n \t<li><strong><em>Vergi numaras\u0131<\/em><\/strong><\/li>\n \t<li><strong><em>E-ticaret i\u015fletmesi i\u00e7in kullan\u0131lan alan ad\u0131 veya uygulama ad\u0131<\/em><\/strong><\/li>\n \t<li><strong><em>Bildirimlere uygun kay\u0131tl\u0131 e-posta adresi (KEP)<\/em><\/strong><\/li>\n \t<li><strong><em>E-ticaret t\u00fcr\u00fc (B2B, B2C, C2C vb.)<\/em><\/strong><\/li>\n \t<li><strong><em>E-ticaret d\u0131\u015f\u0131ndaki faaliyetler (varsa)<\/em><\/strong><\/li>\n \t<li><strong><em>Mal ve hizmetlerin t\u00fcr\u00fc<\/em><\/strong><\/li>\n \t<li><strong><em>\u00d6deme se\u00e7enekleri (kredi kart\u0131, kap\u0131da \u00f6deme vb.)<\/em><\/strong><\/li>\n \t<li><strong><em>\u0130kinci el sat\u0131\u015f faaliyetleri (varsa)<\/em><\/strong><\/li>\n \t<li><strong><em>Bankalardan ve \u00d6deme Hizmet Sa\u011flay\u0131c\u0131lar\u0131ndan al\u0131nan hizmetlere ili\u015fkin bilgiler<\/em><\/strong><\/li>\n \t<li><strong><em>Di\u011fer PSP ler<\/em><\/strong><\/li>\n \t<li><strong><em>Lojistik firmalar\u0131ndan al\u0131nan hizmetlere ili\u015fkin bilgiler<\/em><\/strong><\/li>\n \t<li><strong><em>E-ticaret altyap\u0131 \u015firketlerinden al\u0131nan hizmetlere ili\u015fkin bilgiler<\/em><\/strong><\/li>\n \t<li><strong><em>Ki\u015fisel veri envanterlerinin bulundu\u011fu yere (\u00fclke ve adres) ili\u015fkin bilgiler<\/em><\/strong><\/li>\n \t<li><strong><em>\u00dclkeye ve \u00f6deme t\u00fcr\u00fcne g\u00f6re uluslararas\u0131 e-ticaret faaliyetinin hacmi<\/em><\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c782aa elementor-widget elementor-widget-text-editor\" data-id=\"6c782aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\"><a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/\">Creafone<\/a>; T\u00fcrkiye\u2019deki m\u00fc\u015fteri deneyimi ve ileti\u015fim sistemleri deste\u011fi i\u00e7in alan\u0131nda \u00f6nc\u00fc, profesyonel bir \u00e7a\u011fr\u0131 merkezi platformudur.\n\nT\u00fcrkiye&#8217;deki e-ticaret i\u015fletmelerinin; ileti\u015fim s\u00fcre\u00e7lerini en iyi \u015fekilde y\u00f6neten, e\u015fsiz m\u00fc\u015fteri hizmetleri sunan ve g\u00fcn\u00fcm\u00fczde son derece \u00f6nemli olan m\u00fc\u015fteri deneyimine b\u00fcy\u00fck \u00f6l\u00e7\u00fcde katk\u0131 sa\u011flayan Creafone, sizi ve i\u015fletmenizi ileri ta\u015f\u0131yacak!\n\nE-Ticaret i\u015fletmeniz i\u00e7in yararlanabilece\u011finiz \u00e7\u00f6z\u00fcmler hakk\u0131nda daha fazla bilgi almak i\u00e7in bizimle ileti\u015fime ge\u00e7meyi unutmay\u0131n!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye&#8217;de E-Ticaret \u0130\u015fletmesi Nas\u0131l Kurulur? T\u00fcrkiye&#8217;de \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletme giri\u015fimleri i\u00e7in bir\u00e7ok f\u0131rsat bulunmaktad\u0131r. E-Ticaret \u015firketi giri\u015fiminde bulunmak i\u00e7in T\u00fcrkiye&#8217;ye gelen yabanc\u0131lar\u0131n, \u00fclkenin farkl\u0131 \u015fehirlerinde k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck i\u015fletmeler kurmalar\u0131 olduk\u00e7a uygundur. H\u00fck\u00fcmet, \u00e7evrimi\u00e7i ma\u011fazalar\u0131n a\u00e7\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in internetteki uygulamalarla ilgili yeni bir yasan\u0131n y\u00fcr\u00fcrl\u00fc\u011fe girmesine izin vermi\u015ftir. Y\u00fcr\u00fcrl\u00fc\u011fe giren T\u00fcrk Elektronik Ticaret Kanunu, T\u00fcrkiye&#8217;deki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-12058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye&#039;de E-Ticaret \u0130\u015fletmesi Nas\u0131l Kurulur? - CREAFONE<\/title>\n<meta name=\"description\" content=\"E-ticaret i\u015fletmesi kurulurken uygulanmas\u0131 gereken a\u015famalar vard\u0131r. 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