{"id":12092,"date":"2021-11-29T09:41:00","date_gmt":"2021-11-29T09:41:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=12092"},"modified":"2022-01-12T08:16:38","modified_gmt":"2022-01-12T08:16:38","slug":"musteri-deneyimi-gelistirme-yontemleri","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-gelistirme-yontemleri\/","title":{"rendered":"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12092\" class=\"elementor elementor-12092\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c173c20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c173c20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a04cb06\" data-id=\"5a04cb06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3228be4 elementor-widget elementor-widget-heading\" data-id=\"3228be4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6a295 elementor-widget elementor-widget-image\" data-id=\"ee6a295\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-1024x683.jpg\" class=\"attachment-large size-large wp-image-12101\" alt=\"\" srcset=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-1024x683.jpg 1024w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-300x200.jpg 300w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-768x512.jpg 768w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-1536x1024.jpg 1536w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-2048x1365.jpg 2048w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-16x12.jpg 16w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-1200x800.jpg 1200w, https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b404059 elementor-widget elementor-widget-text-editor\" data-id=\"b404059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">Her m\u00fc\u015fteri hizmetleri temsilcisi, m\u00fc\u015fteri ile g\u00f6r\u00fc\u015fme esnas\u0131nda aniden beklenmedik bir endi\u015fe hissine kapabilir ve m\u00fc\u015fteri temsilcisi her zaman pozitif bir m\u00fc\u015fteri ile kar\u015f\u0131la\u015famayabilir. Bu t\u00fcr sebeplerden \u00f6t\u00fcr\u00fc art\u0131k m\u00fc\u015fteri hizmetleri ekibi, m\u00fc\u015fteri deneyimi alan\u0131nda \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015ft\u0131r.\n\n<a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-nasil-gelistirilir\/\">M\u00fc\u015fteri deneyimi veya CX<\/a> , m\u00fc\u015fterilerin \u015firketle olan her etkile\u015fimindeki genel duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131 i\u00e7in gereken unsurlar\u0131 bilmek olduk\u00e7a \u00f6nem ta\u015f\u0131maktad\u0131r. M\u00fc\u015fteri deneyimi, m\u00fc\u015fteriyle ilk temas noktas\u0131ndan ba\u015flay\u0131p geri bildirimle gelen pazarlama yakla\u015f\u0131m\u0131yla paralel \u00e7al\u0131\u015fmaktad\u0131r.\n\nM\u00fc\u015fteri deneyimi ekibi, telefon g\u00f6r\u00fc\u015fmeleri ve \u015firketle olan genel m\u00fc\u015fteri deneyiminin neden negatif sonu\u00e7land\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamakla y\u00fck\u00fcml\u00fcd\u00fcr. M\u00fc\u015fteri deneyimi ekibi sayesinde, olumlu bir m\u00fc\u015fteri deneyimi ve sad\u0131k bir m\u00fc\u015fteri taban\u0131 olu\u015fturulmaktad\u0131r. Ancak olumsuz bir m\u00fc\u015fteri deneyimi ise potansiyel m\u00fc\u015fterileri \u015firketinizle etkile\u015fime girmeden \u00f6nce dahi etkileyebilmektedir. M\u00fc\u015fteri deneyiminde proaktif olmak, ekibin olas\u0131 problemleri \u00e7\u00f6zmesine yard\u0131mc\u0131 olur. Ayr\u0131ca m\u00fc\u015fteri deneyimi ekibi olu\u015fabilecek sorunlar i\u00e7in uzun vadeli bir destek plan\u0131 olu\u015fturur. M\u00fc\u015fterileriniz i\u00e7in daha kaliteli bir deneyim olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131da verilen ipu\u00e7lar\u0131na g\u00f6z atabilirsiniz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a919e elementor-widget elementor-widget-heading\" data-id=\"53a919e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimini Etkileri Nelerdir?\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c430f3e elementor-widget elementor-widget-text-editor\" data-id=\"c430f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">\u00d6ncelikle m\u00fc\u015fterilerde olumlu ve olumsuz etkilere hangi ko\u015fullar\u0131n sebep oldu\u011funu g\u00f6zden ge\u00e7irmek gerekir. Ne \u00e7e\u015fit unsurlar\u0131n m\u00fc\u015fteri deneyimini olumlu veya olumsuz hale getirdi\u011fini bulmak i\u00e7in 300 ki\u015fi ile anket \u00e7al\u0131\u015fmas\u0131 yap\u0131lm\u0131\u015ft\u0131r ve ankete kat\u0131lanlar\u0131n %69&#8217;una g\u00f6re, t\u00fcketicilerin m\u00fc\u015fteri deneyiminden memnun olmas\u0131n\u0131n temel nedeni, destek ekibinin h\u0131zl\u0131 yan\u0131t verip sorunu kolayl\u0131kla \u00e7\u00f6zmesi oldu\u011fu belirlenmi\u015ftir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db33a1a elementor-widget elementor-widget-heading\" data-id=\"db33a1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimi 7 Ad\u0131mda Nas\u0131l Geli\u015ftirilir?\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce138d elementor-widget elementor-widget-text-editor\" data-id=\"dce138d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>M\u00fc\u015fteri yolculu\u011funu \u00f6rneklerle a\u00e7\u0131klay\u0131n.<\/strong><\/li>\n \t<li><strong>\u00a0Personellerinizi e\u011fitin.<\/strong><\/li>\n \t<li><strong>M\u00fc\u015fteri deneyimini birden fazla perspektiften denetleyin.<\/strong><\/li>\n \t<li><strong>Bu s\u00fcre\u00e7lere net bir \u015fekilde odaklan\u0131n.<\/strong><\/li>\n \t<li><strong>M\u00fc\u015fterilerle etkile\u015fimlerinizi ki\u015fiselle\u015ftirin.<\/strong><\/li>\n \t<li><strong>M\u00fc\u015fteri deneyimi verilerini ekibiniz ile payla\u015f\u0131n.<\/strong><\/li>\n \t<li><strong>UX\/UI tasar\u0131m\u0131yla m\u00fc\u015fteri deneyimi yaratmay\u0131 dikkate al\u0131n.<\/strong><\/li>\n\n<\/ul>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3522e79 elementor-widget elementor-widget-heading\" data-id=\"3522e79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Yolculu\u011funu \u00d6rneklendirin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5671dea elementor-widget elementor-widget-text-editor\" data-id=\"5671dea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">M\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131 i\u00e7in gereken unsurlardan biri m\u00fc\u015fteri yolculu\u011funu \u00f6nceden iyi bir \u015fekilde planlamakt\u0131r. \u015eirket b\u00fcnyesinde bir giri\u015fime ba\u015flamadan \u00f6nce, iyi tasarlanm\u0131\u015f bir m\u00fc\u015fteri yolculu\u011fu haritas\u0131 olu\u015fturmak kurum ve kurulu\u015flar i\u00e7in iyi bir ba\u015flang\u0131\u00e7 olmaktad\u0131r. M\u00fc\u015fteri yolculu\u011fu haritas\u0131, m\u00fc\u015fterilerin \u015firket ve kurumlarla ileti\u015fime girdi\u011fi her ad\u0131m\u0131 kapsamaktad\u0131r. Bu yolculuk, <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/sosyal-medya-destek\/\">sosyal medya<\/a> , \u00e7evrimi\u00e7i reklamc\u0131l\u0131k ve m\u00fc\u015fteri hizmetleri gibi yaln\u0131zca \u00fcr\u00fcn\u00fc sat\u0131n alman\u0131n \u00f6tesine ger\u00e7ekle\u015fen etkile\u015fimdir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b409a elementor-widget elementor-widget-heading\" data-id=\"e9b409a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Tasarlan\u0131rken Nelere Dikkat Edilmeli ?\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c782aa elementor-widget elementor-widget-text-editor\" data-id=\"6c782aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\"><a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-haritasi-icin-onemli-stratejiler\/\">M\u00fc\u015fteri yolculuk haritas\u0131<\/a> olu\u015fturulurken, ilgili ki\u015filer i\u00e7in \u00e7e\u015fitli bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. Bu nedenle \u015firketteki t\u00fcm ekip \u00fcyelerinin g\u00f6r\u00fc\u015flerini s\u00fcrece dahil etmek \u00f6nemlidir.\n\nM\u00fc\u015fteri deneyiminde hem sat\u0131\u015f \u00f6ncesi hem de sat\u0131\u015f sonras\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 da \u00f6ng\u00f6rmek \u00f6nemlidir. \u00c7o\u011fu kurum ve kurulu\u015flar\u0131n temel noktas\u0131 sat\u0131\u015f odakl\u0131 olsa da, sat\u0131\u015f sonras\u0131 eksiksiz bir <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-stratejisi-olusturmanin-14-yolu\/\">m\u00fc\u015fteri deneyimi<\/a> olu\u015fturmak da e\u015fit derecede \u00f6nemlidir. M\u00fc\u015fteri etkile\u015fimde bulundu\u011funda, farkl\u0131 temas noktalar\u0131n\u0131n ve tecr\u00fcbelerinin m\u00fc\u015fterinin bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 nas\u0131l etkiledi\u011fini g\u00f6zlemlemek gerekmektedir.\n\nM\u00fc\u015fteri deneyimini etkileyen kriterler tek bir spektrum haline getirilerek genel m\u00fc\u015fteri deneyimi olu\u015fturulmaya \u00e7al\u0131\u015f\u0131l\u0131r. Bu \u00e7al\u0131\u015fmalar, m\u00fc\u015fterinin yolculu\u011funu hangi noktada geli\u015ftirdi\u011fini g\u00f6sterir ve m\u00fc\u015fterinin ihtiya\u00e7lar\u0131 ve beklentilerine ili\u015fkin ki\u015fisel g\u00f6r\u00fc\u015flerini de etkiler. Bu \u00e7al\u0131\u015fmalarla m\u00fc\u015fteri hizmetleri ekibi, mevcut performans\u0131n\u0131 geli\u015ftirmektedir ve m\u00fc\u015fteri deneyimini daha iyi hale getirebilecek yeni y\u00f6nelimleri ke\u015ffedebilmektedir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da17f22 elementor-widget elementor-widget-heading\" data-id=\"da17f22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ekibinizi E\u011fitin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2023a1a elementor-widget elementor-widget-text-editor\" data-id=\"2023a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">M\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131 i\u00e7in gereken unsurlardan biri ise ekip \u00e7al\u0131\u015fmas\u0131na \u00f6nem vermektir. \u00c7o\u011fu m\u00fc\u015fterinin tecr\u00fcbeleri, onlarla ileti\u015fim halinde olan ki\u015filerle s\u0131n\u0131rl\u0131d\u0131r. E\u011fer baz\u0131 ekip \u00e7al\u0131\u015fanlar\u0131 yeterli motivasyonu sa\u011flayamazsa, bu durum t\u00fcm ekibin performans\u0131n\u0131 etkileyebilir.\n\nMevcut m\u00fc\u015fteri deneyimi tutarl\u0131 olmad\u0131\u011f\u0131nda \u00e7al\u0131\u015fanlar\u0131n motivasyonlar\u0131n\u0131 y\u00fckseltmek i\u00e7in bu maddeler uygulanabilir;\n<ul style=\"color: black;\">\n \t<li><strong> \u00c7al\u0131\u015fanlar\u0131n memnun olmad\u0131klar\u0131 ortak noktalar\u0131 belirlemek ve ekipten bu konu hakk\u0131nda geri d\u00f6n\u00fc\u015f almak<\/strong><\/li>\n \t<li><strong>\u0130leti\u015fim merkezi protokol\u00fcnden CRM yaz\u0131l\u0131m\u0131na kadar olan, mevcut sistematik s\u00fcreci g\u00f6zden ge\u00e7irmek<\/strong><\/li>\n \t<li><strong>Daha olumlu bir m\u00fc\u015fteri deneyimi sa\u011flamak i\u00e7in s\u00fcre\u00e7leri iyile\u015ftirmek<\/strong><\/li>\n<\/ul>\nVaat etti\u011fi beklentileri kar\u015f\u0131layamayan \u015firket \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fteri deneyim kalitesini en aza indirir. \u00dcst y\u00f6netimin, y\u00f6neticilerin ve \u00e7al\u0131\u015fanlar\u0131n \u015firketten beklenen de\u011ferlerini iyi kavramas\u0131 gerekmektedir.\n\nM\u00fc\u015fteriden olumlu geri d\u00f6n\u00fc\u015f almak \u015firketin de\u011ferini artt\u0131rmaktad\u0131r ve bu da kaliteli m\u00fc\u015fteri deneyimi ortaya \u00e7\u0131karmaktad\u0131r.\n\n\u00c7al\u0131\u015fan deneyiminin olumlu oldu\u011fundan emin olmak, keyifli m\u00fc\u015fteri deneyimlerini m\u00fcthi\u015f bir \u015fekilde artt\u0131r\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4684fbb elementor-widget elementor-widget-heading\" data-id=\"4684fbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimini Birden \u00c7ok Perspektiften Denetleyin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652dabe elementor-widget elementor-widget-text-editor\" data-id=\"652dabe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\"><a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/essiz-musteri-deneyimi-stratejileri\/\">M\u00fc\u015fteri yolculu\u011fu<\/a> , i\u015fleyi\u015fin \u00e7e\u015fitli segmentasyonlar\u0131n\u0131 bar\u0131nd\u0131r\u0131r ve m\u00fc\u015fteri deneyimi denetimi yaparken yaln\u0131zca bir departmana odaklanmak imkans\u0131zd\u0131r. M\u00fc\u015fteriler, bir \u015fekilde \u015firketin her departman\u0131yla etkile\u015fim halinde olmaktad\u0131r. Bu nedenle m\u00fc\u015fteri deneyimini artt\u0131rmak i\u00e7in ekiplerin m\u00fc\u015fteri deneyime \u00f6zg\u00fcn bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak gerekir.\n\nA\u015fa\u011f\u0131da \u00f6rnek olarak verilen 3 tane departman\u0131 inceleyebilirsiniz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e4c4d elementor-widget elementor-widget-text-editor\" data-id=\"20e4c4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>Pazarlama<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">Pazarlama ekibi m\u00fc\u015fteriye y\u00f6nelik en \u00f6zg\u00fcn d\u00fc\u015f\u00fcnceye sahip olan departmanlardan biridir. Pazarlama ekibi, m\u00fc\u015fteri kazanmay\u0131 ve marka bilinirli\u011fi artt\u0131rmay\u0131 hedefleyen bir strateji izlemektedir. Ayr\u0131ca, kullan\u0131c\u0131lar\u0131n en \u00e7ok hangi i\u00e7erikleri okudu\u011funu belirleyerek, \u015firket i\u00e7in nitelikli m\u00fc\u015fteri adaylar\u0131n\u0131 kazanmaya \u00e7al\u0131\u015fmaktad\u0131r. Pazarlama ekibini iyi analiz etmek gerekmektedir, \u00e7\u00fcnk\u00fc insanlar\u0131n i\u015fletmeyi nas\u0131l buldu\u011fu ve i\u015fletmenin hangi i\u015finden memnun olup olmad\u0131\u011f\u0131n\u0131 bilmek m\u00fc\u015fteri deneyimi i\u00e7in b\u00fcy\u00fck \u00f6nem arz eder.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c96d8 elementor-widget elementor-widget-text-editor\" data-id=\"56c96d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>Sat\u0131\u015f<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">Sat\u0131\u015flar\u0131n artmas\u0131 i\u00e7in m\u00fc\u015fteri ili\u015fkileri olduk\u00e7a \u00f6nem ta\u015f\u0131maktad\u0131r. Sat\u0131\u015f ekibi \u00fcyeleri, m\u00fc\u015fterilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklar\u0131 bilmektedir. M\u00fc\u015fteriye kaliteli \u00fcr\u00fcn ve hizmet sunumu yapmak sat\u0131\u015f ekibinin ba\u015fl\u0131ca g\u00f6revlerindendir. Sat\u0131\u015f ekibi, potansiyel m\u00fc\u015fterileri mevcut m\u00fc\u015fteri profiline d\u00f6n\u00fc\u015ft\u00fcren teknikleri bilir. Ayr\u0131ca, m\u00fc\u015fterinin neden teklifi kabul etmedi\u011fini veya nas\u0131l bir teklifle al\u0131c\u0131ya \u00fcr\u00fcn\u00fcn verilmesi gerekti\u011fine dair bilgiler de sunar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4b156 elementor-widget elementor-widget-text-editor\" data-id=\"5d4b156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>M\u00fc\u015fteri Servis Ekibi<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">Sat\u0131\u015f ve pazarlama s\u00fcre\u00e7lerinde m\u00fc\u015fterilerin ger\u00e7ek deneyimlerini bilmek gerekmektedir. <a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/musteri-hizmetleri\/\">M\u00fc\u015fteri hizmetleri<\/a> , m\u00fc\u015fterinin \u00fcr\u00fcn veya \u015firkete dair g\u00f6r\u00fc\u015flerini iletti\u011fi ilk ileti\u015fim yeri oldu\u011fu i\u00e7in m\u00fc\u015fterinin memnun olmas\u0131 ve sorular\u0131na cevap bulmas\u0131 gerekmektedir. \u00d6rne\u011fin, en \u00e7ok hangi sorular\u0131n soruldu\u011funu belirlemek veya \u00fcr\u00fcn hakk\u0131ndaki g\u00f6r\u00fc\u015fleri almak m\u00fc\u015fterinin \u015firkete dair g\u00fcvenini artt\u0131rmas\u0131n\u0131 sa\u011flayacakt\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1430438 elementor-widget elementor-widget-heading\" data-id=\"1430438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimine \u00d6nem Verin, Zaman\u0131n\u0131z\u0131 Ay\u0131r\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e756c7 elementor-widget elementor-widget-text-editor\" data-id=\"5e756c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">M\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131 i\u00e7in gereken unsurlar\u0131 bilmek, m\u00fc\u015fteri deneyimine zaman ay\u0131rmak ve odaklanmak anlam\u0131nda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. M\u00fc\u015fteri deneyimini planl\u0131 bir \u015fekilde geli\u015ftirmek i\u00e7in al\u0131c\u0131 deneyimini iyi bilen bir uzman ile \u00e7al\u0131\u015fmak gerekmektedir. Bu ki\u015fi M\u00fc\u015fteri temsilcisi vb. pozisyonlar\u0131nda yer alabilmektedir. Uzman ki\u015fi \u015firket i\u00e7i de\u011fi\u015fiklikleri iletmek, i\u015flemleri kolayla\u015ft\u0131rmak, ara\u015ft\u0131rma analizlerini d\u00fczenlemek ve m\u00fc\u015fteri deneyiminin do\u011fru olup olmad\u0131\u011f\u0131ndan emin olmak gibi g\u00f6revlere sahip olmaktad\u0131r.\n\nThe Economist Intelligence Unit, m\u00fc\u015fteri deneyimine \u00f6ncelik veren \u015firketlerin daha s\u0131k gelir art\u0131\u015f\u0131 sa\u011flad\u0131klar\u0131n\u0131 s\u00f6ylemektedir. Buna g\u00f6re m\u00fc\u015fteri deneyimine erkenden yat\u0131r\u0131m yapmak, \u015firketleri daha ileriye ta\u015f\u0131maktad\u0131r.\n\nBaz\u0131 \u015firketler, geleneksel ve kal\u0131pla\u015fm\u0131\u015f yakla\u015f\u0131mlar sergileyebilmektedir ve yeni giri\u015fimleri denemeye teredd\u00fct edebilmektedirler. \u015eirketlerin bu tutumu, ayn\u0131 noktada kalmalar\u0131na ve i\u015fletmelerini ileriye g\u00f6t\u00fcrememesine yol a\u00e7maktad\u0131r. \u00c7al\u0131\u015fanlar\u0131n destek eksikli\u011fi, \u015firket ve m\u00fc\u015fteri aras\u0131ndaki tutars\u0131z etkile\u015fimler, m\u00fc\u015fteriler ve \u00e7al\u0131\u015fanlar aras\u0131nda olu\u015fan ileti\u015fim eksikli\u011fi gibi nedenler \u015firketlerin bu de\u011fi\u015fime direnmesinin sebebi olabilir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcd872 elementor-widget elementor-widget-heading\" data-id=\"bdcd872\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fterilerle Etkile\u015fimi Sa\u011flay\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44c5ae elementor-widget elementor-widget-text-editor\" data-id=\"d44c5ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">M\u00fc\u015fteriyle deneyimleri ki\u015fiselle\u015ftirmek, marka ile al\u0131c\u0131 aras\u0131nda bir ba\u011f kurulmas\u0131na yard\u0131mc\u0131 olmaktad\u0131r. \u00d6rne\u011fin, m\u00fc\u015fteri ilk \u00fcr\u00fcn\u00fcn\u00fc sat\u0131n ald\u0131ktan sonra kupon hediye etmek m\u00fc\u015fteri deneyimini ki\u015fiselle\u015ftirmektedir ve markaya ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamaktad\u0131r.\n\nKi\u015fiselle\u015ftirme, sadece indirimli \u00fcr\u00fcn sunmak de\u011fildir, farkl\u0131 \u015fekillerde de olabilir.\n<ul style=\"color: black;\">\n \t<li><strong>\u00dcr\u00fcn\u00fc sat\u0131n ald\u0131ktan sonra al\u0131c\u0131ya te\u015fekk\u00fcr e-postalar\u0131 g\u00f6ndermek<\/strong><\/li>\n \t<li><strong>M\u00fc\u015fteri anketleri sa\u011flamak<\/strong><\/li>\n \t<li><strong>Dinamik bir web sitesine sahip olmak<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">Sat\u0131\u015f yap\u0131ld\u0131ktan sonra m\u00fc\u015fteriye de\u011ferli oldu\u011funu hissettirmek, genel m\u00fc\u015fteri deneyimini geli\u015ftirmenin en etkili unsurudur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6929c95 elementor-widget elementor-widget-heading\" data-id=\"6929c95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimi Verilerini Ekibiniz \u0130le Payla\u015f\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76b5c3 elementor-widget elementor-widget-text-editor\" data-id=\"c76b5c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">T\u00fcm \u015firket departmanlar\u0131n\u0131n m\u00fc\u015fteri deneyimi verileri hakk\u0131nda bilgi sahibi olmas\u0131 olduk\u00e7a \u00f6nemlidir. M\u00fc\u015fteri deneyimi verileriyle \u00e7al\u0131\u015fanlar\u0131 d\u00f6ng\u00fcde tutmak, ekibin m\u00fc\u015fteri y\u00f6nlendirmelerini, i\u015f ak\u0131\u015f\u0131 otomasyonunu ileri seviyeye ta\u015f\u0131maktad\u0131r. Ayr\u0131ca m\u00fc\u015fterinin g\u00f6r\u00fc\u015flerini ve yorumlar\u0131n\u0131 da bir dok\u00fcman halinde payla\u015f\u0131lmas\u0131 a\u015fa\u011f\u0131da verilen durumlara yol a\u00e7abilir:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06e737 elementor-widget elementor-widget-text-editor\" data-id=\"c06e737\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>M\u00fc\u015fteri Taleplerini Daha H\u0131zl\u0131 Kar\u015f\u0131lay\u0131n<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">MetaSaas\u2019a g\u00f6re SaaS lisanlar\u0131n\u0131n %31\u2019i kullan\u0131lamaz hale geliyor ve bu durum m\u00fc\u015fteri engellerini olabildi\u011fince \u00e7abuk d\u00fczeltmenin \u00f6nemli oldu\u011funu g\u00f6stermektedir. M\u00fc\u015fterinin hangi noktada hangi problemlerle kar\u015f\u0131la\u015fabilece\u011fine ili\u015fkin verilere sahip olmak kullan\u0131c\u0131n\u0131n memnuniyetsiz olmas\u0131n\u0131 \u00f6nler ve ekibin problemleri eksiksiz bir \u015fekilde halletmesine yard\u0131mc\u0131 olur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0935f1f elementor-widget elementor-widget-text-editor\" data-id=\"0935f1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>\u00dcr\u00fcn ve Hizmet Kalitesini \u0130yile\u015ftirin<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">M\u00fc\u015fteri deneyiminin artmas\u0131 i\u00e7in al\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc do\u011fru bir \u015fekilde kullanmas\u0131 gerekmektedir. M\u00fc\u015fterinin hangi tip sorular sordu\u011funu tespit etmek ve \u015firketteki departmanlar\u0131n etkile\u015fim halinde olmas\u0131 \u00fcr\u00fcn ve hizmet kalitesini iyile\u015ftirir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3b7f7 elementor-widget elementor-widget-text-editor\" data-id=\"df3b7f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"color: black;\">\n \t<li><strong>Sat\u0131\u015f F\u0131rsatlar\u0131n\u0131 Artt\u0131r\u0131n<\/strong><\/li>\n<\/ul>\n<p style=\"color: gray;\">Sat\u0131\u015f ekibi, yukar\u0131 sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 en iyi zamanda m\u00fc\u015fteriye ula\u015ft\u0131rd\u0131\u011f\u0131nda yukar\u0131 sat\u0131\u015f ba\u015far\u0131l\u0131 bir \u015fekilde ger\u00e7ekle\u015fmektedir. Sat\u0131\u015f ekibi, belirli nokta at\u0131\u015flar\u0131 yaparak m\u00fc\u015fterinin alabilece\u011fi \u00fcr\u00fcnlere ula\u015f\u0131r ve yukar\u0131 sat\u0131\u015f tekni\u011fiyle \u00fcr\u00fcnleri sat\u0131n almas\u0131 sa\u011flan\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3312ee9 elementor-widget elementor-widget-heading\" data-id=\"3312ee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kaybetti\u011finiz M\u00fc\u015fterilerden Ders \u00c7\u0131kar\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8fb05 elementor-widget elementor-widget-text-editor\" data-id=\"1d8fb05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">Bain &amp; Company \u015firketinin ara\u015ft\u0131rmas\u0131na g\u00f6re, \u015firketler %5 mevcut m\u00fc\u015fteri olu\u015fturabilirse \u015firket kar\u0131 %25 ila %95 oran\u0131nda art\u0131\u015f g\u00f6sterme imkan\u0131 bulur. Uygulama i\u00e7i analiti\u011fi kullanmak, m\u00fc\u015fteri deneyimi alanlar\u0131n\u0131 analiz etmek i\u00e7in iyi bir se\u00e7imdir.\n\n\u00d6zellikle bulut tabanl\u0131 yaz\u0131l\u0131m hizmetlerinde m\u00fc\u015fteri kayb\u0131 riski y\u00fcksektir. Uygulama i\u00e7i analiti\u011fi, hangi m\u00fc\u015fterilerin en y\u00fcksek kay\u0131p riskine sahip oldu\u011funu belirlemeye yard\u0131mc\u0131 olabilecek bir etkile\u015fim korelasyonu olu\u015fturur. M\u00fc\u015fteri, \u015firketle ili\u015fkisini bitirmeye yak\u0131n sistem, m\u00fc\u015fteri ekibini uyarabilir ve \u00e7ok ge\u00e7 olmadan m\u00fc\u015fterinin \u015firketle ba\u011flant\u0131 kurmas\u0131na olanak tan\u0131r. Bu durum ekibe sorunu \u00e7\u00f6zmek i\u00e7in aktif bir ula\u015fma f\u0131rsat\u0131 verir.\n\nM\u00fc\u015fteriler, \u015firketle ba\u011f\u0131n\u0131 koparmak i\u00e7in \u0131srar edebilirler, b\u00f6yle bir durum ile kar\u015f\u0131la\u015f\u0131ld\u0131\u011f\u0131nda neden art\u0131k \u015firketi istemediklerine dair g\u00f6r\u00fc\u015fler almak gerekmektedir. Ayr\u0131ca m\u00fc\u015fterilerin geri bildirim b\u0131rakmalar\u0131 ve g\u00f6r\u00fc\u015flerinin \u015firket taraf\u0131ndan ciddiye al\u0131nd\u0131\u011f\u0131n\u0131 hissetmeleri i\u00e7in birden fazla kanal sa\u011flamak gerekebilir. \u015eirketler, m\u00fc\u015fterinin tavsiyesini ve fikirlerini dikkate almal\u0131d\u0131r ve \u015firket i\u00e7in yap\u0131lan olumsuz geri d\u00f6n\u00fc\u015fleri not al\u0131p bunun \u00fczerine \u00e7al\u0131\u015fmal\u0131d\u0131r. Ayr\u0131ca, m\u00fc\u015fteri hesab\u0131 iptal etme talebinde bulunursa, i\u015fletmeler bu iste\u011fi kolay ve sorunsuz bir \u015fekilde yerine getirmekle y\u00fck\u00fcml\u00fcd\u00fcr.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd05e43 elementor-widget elementor-widget-heading\" data-id=\"cd05e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UX\/ UI Tasar\u0131mlar\u0131 \u0130le M\u00fc\u015fteri Deneyimini Art\u0131r\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12916d4 elementor-widget elementor-widget-text-editor\" data-id=\"12916d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\"><a style=\"font-size: 20px; line-height: 32px; text-decoration: underline; color: #910045;\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-kazanmak-icin-10-ipucu\/\">Potansiyel bir m\u00fc\u015fteri<\/a> , bir m\u00fc\u015fteri destek temsilcisine ula\u015fmadan \u00f6nce, \u015firketin web sitesine bakmaktad\u0131r. resmi olarak yard\u0131m i\u00e7in ula\u015fmadan \u00f6nce kendi ara\u015ft\u0131rmalar\u0131n\u0131n bir k\u0131sm\u0131n\u0131 yapacaklard\u0131r.\n\nKullan\u0131c\u0131lar\u0131n %88&#8217;inin k\u00f6t\u00fc bir kullan\u0131c\u0131 deneyiminden sonra bir web sitesine geri d\u00f6nme olas\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fckt\u00fcr. M\u00fc\u015fteri deneyimini karma\u015f\u0131k hale getirmekten ka\u00e7\u0131nmak i\u00e7in, tasar\u0131mc\u0131lar\u0131n ilgi \u00e7ekici ve bilgilendirici bir UX\/ UI tasar\u0131m\u0131 yaratmas\u0131n\u0131 sa\u011flay\u0131n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f735b0b elementor-widget elementor-widget-heading\" data-id=\"f735b0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimini \u00d6nemseyin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5674c0 elementor-widget elementor-widget-text-editor\" data-id=\"d5674c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: gray;\">M\u00fc\u015fteri deneyiminizi de\u011fi\u015ftirmek, proaktif olmak ve stratejinizi planlamakla ba\u015flar. \u00dcr\u00fcn\u00fcn\u00fcz veya hizmetiniz bir m\u00fc\u015fteri i\u00e7in m\u00fckemmel olabilir veya temel sorunlar nedeniyle k\u00f6t\u00fc m\u00fc\u015fteri deneyimi y\u00fcz\u00fcnden potansiyel m\u00fc\u015fterileri ka\u00e7\u0131rabilirler. M\u00fc\u015fterileri mutlu etmek ve sadakatli mevcut m\u00fc\u015fteri taban\u0131 olu\u015fturmak i\u00e7in bahsedilen stratejileri uygulamak son derece \u00f6nemlidir\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? Her m\u00fc\u015fteri hizmetleri temsilcisi, m\u00fc\u015fteri ile g\u00f6r\u00fc\u015fme esnas\u0131nda aniden beklenmedik bir endi\u015fe hissine kapabilir ve m\u00fc\u015fteri temsilcisi her zaman pozitif bir m\u00fc\u015fteri ile kar\u015f\u0131la\u015famayabilir. Bu t\u00fcr sebeplerden \u00f6t\u00fcr\u00fc art\u0131k m\u00fc\u015fteri hizmetleri ekibi, m\u00fc\u015fteri deneyimi alan\u0131nda \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015ft\u0131r. M\u00fc\u015fteri deneyimi veya CX , m\u00fc\u015fterilerin \u015firketle olan her etkile\u015fimindeki genel duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-12092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musteri-deneyimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? - CREAFONE<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri deneyimi (CX), m\u00fc\u015fterilerin \u015firketle olan ileti\u015fim duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? - CREAFONE\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri deneyimi (CX), m\u00fc\u015fterilerin \u015firketle olan ileti\u015fim duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\" \/>\n<meta property=\"og:site_name\" content=\"CREAFONE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creafonecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-29T09:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T08:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Creafone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creafone\" \/>\n<meta name=\"twitter:site\" content=\"@creafone\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creafone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\"},\"author\":{\"name\":\"Creafone\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b\"},\"headline\":\"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ?\",\"datePublished\":\"2021-11-29T09:41:00+00:00\",\"dateModified\":\"2022-01-12T08:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\"},\"wordCount\":2246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.creafone.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg\",\"articleSection\":[\"M\u00fc\u015fteri Deneyimi\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\",\"url\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\",\"name\":\"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? - CREAFONE\",\"isPartOf\":{\"@id\":\"https:\/\/www.creafone.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg\",\"datePublished\":\"2021-11-29T09:41:00+00:00\",\"dateModified\":\"2022-01-12T08:16:38+00:00\",\"description\":\"M\u00fc\u015fteri deneyimi (CX), m\u00fc\u015fterilerin \u015firketle olan ileti\u015fim duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage\",\"url\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg\",\"contentUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/www.creafone.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00fc\u015fteri Deneyimi\",\"item\":\"https:\/\/www.creafone.com\/blog\/category\/musteri-deneyimi\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creafone.com\/#website\",\"url\":\"https:\/\/www.creafone.com\/\",\"name\":\"CREAFONE\",\"description\":\"D\u0131\u015f Kaynak \u00c7a\u011fr\u0131 Merkezi\",\"publisher\":{\"@id\":\"https:\/\/www.creafone.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creafone.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.creafone.com\/#organization\",\"name\":\"Creafone\",\"url\":\"https:\/\/www.creafone.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png\",\"contentUrl\":\"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png\",\"width\":250,\"height\":34,\"caption\":\"Creafone\"},\"image\":{\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creafonecc\/\",\"https:\/\/x.com\/creafone\",\"https:\/\/www.instagram.com\/creafonecc\",\"https:\/\/linkedin.com\/company\/creafone\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b\",\"name\":\"Creafone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creafone.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g\",\"caption\":\"Creafone\"},\"sameAs\":[\"https:\/\/www.creafone.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? - CREAFONE","description":"M\u00fc\u015fteri deneyimi (CX), m\u00fc\u015fterilerin \u015firketle olan ileti\u015fim duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-gelistirme-yontemleri\/","og_locale":"en_US","og_type":"article","og_title":"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? - CREAFONE","og_description":"M\u00fc\u015fteri deneyimi (CX), m\u00fc\u015fterilerin \u015firketle olan ileti\u015fim duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.","og_url":"https:\/\/www.creafone.com\/en\/blog\/musteri-deneyimi-gelistirme-yontemleri\/","og_site_name":"CREAFONE","article_publisher":"https:\/\/www.facebook.com\/creafonecc\/","article_published_time":"2021-11-29T09:41:00+00:00","article_modified_time":"2022-01-12T08:16:38+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg","type":"image\/jpeg"}],"author":"Creafone","twitter_card":"summary_large_image","twitter_creator":"@creafone","twitter_site":"@creafone","twitter_misc":{"Written by":"Creafone","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#article","isPartOf":{"@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/"},"author":{"name":"Creafone","@id":"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b"},"headline":"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ?","datePublished":"2021-11-29T09:41:00+00:00","dateModified":"2022-01-12T08:16:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/"},"wordCount":2246,"commentCount":0,"publisher":{"@id":"https:\/\/www.creafone.com\/#organization"},"image":{"@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg","articleSection":["M\u00fc\u015fteri Deneyimi"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/","url":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/","name":"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ? - CREAFONE","isPartOf":{"@id":"https:\/\/www.creafone.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage"},"image":{"@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg","datePublished":"2021-11-29T09:41:00+00:00","dateModified":"2022-01-12T08:16:38+00:00","description":"M\u00fc\u015fteri deneyimi (CX), m\u00fc\u015fterilerin \u015firketle olan ileti\u015fim duyarl\u0131l\u0131\u011f\u0131d\u0131r. M\u00fc\u015fteri memnuniyetinin nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.","breadcrumb":{"@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#primaryimage","url":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg","contentUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/12\/portrait-woman-customer-service-worker-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.creafone.com\/blog\/musteri-deneyimi-gelistirme-yontemleri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.creafone.com\/"},{"@type":"ListItem","position":2,"name":"M\u00fc\u015fteri Deneyimi","item":"https:\/\/www.creafone.com\/blog\/category\/musteri-deneyimi\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fteri Deneyimi Nas\u0131l Geli\u015ftirilir ?"}]},{"@type":"WebSite","@id":"https:\/\/www.creafone.com\/#website","url":"https:\/\/www.creafone.com\/","name":"CREAFONE","description":"D\u0131\u015f Kaynak \u00c7a\u011fr\u0131 Merkezi","publisher":{"@id":"https:\/\/www.creafone.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creafone.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.creafone.com\/#organization","name":"Creafone","url":"https:\/\/www.creafone.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png","contentUrl":"https:\/\/www.creafone.com\/wp-content\/uploads\/2021\/09\/Creafone_LogoSon.png","width":250,"height":34,"caption":"Creafone"},"image":{"@id":"https:\/\/www.creafone.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creafonecc\/","https:\/\/x.com\/creafone","https:\/\/www.instagram.com\/creafonecc","https:\/\/linkedin.com\/company\/creafone"]},{"@type":"Person","@id":"https:\/\/www.creafone.com\/#\/schema\/person\/ce2dd5385b9ac07128ae73bcd28ebc2b","name":"Creafone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creafone.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8c54b45b11c2aedf0634d7fdb9ec29d3a44dccf2c6bc4444b89e8c4a4236f5e?s=96&d=blank&r=g","caption":"Creafone"},"sameAs":["https:\/\/www.creafone.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts\/12092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/comments?post=12092"}],"version-history":[{"count":61,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts\/12092\/revisions"}],"predecessor-version":[{"id":12861,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/posts\/12092\/revisions\/12861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/media\/12101"}],"wp:attachment":[{"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/media?parent=12092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/categories?post=12092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creafone.com\/en\/wp-json\/wp\/v2\/tags?post=12092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}