{"id":12128,"date":"2021-12-02T13:01:00","date_gmt":"2021-12-02T13:01:00","guid":{"rendered":"https:\/\/www.creafone.com\/?p=12128"},"modified":"2022-01-05T19:59:40","modified_gmt":"2022-01-05T19:59:40","slug":"musteri-yolculugu-haritasi-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/musteri-yolculugu-haritasi-ne-ise-yarar\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Ne \u0130\u015fe Yarar ?"},"content":{"rendered":"
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M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Ne \u0130\u015fe Yarar ?\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00fc\u015fteri yolculu\u011fu haritas\u0131; al\u0131c\u0131lar\u0131n, markan\u0131n bir \u00fcr\u00fcn\u00fc veya hizmetini kullan\u0131rken, al\u0131c\u0131n\u0131n yolculu\u011fu s\u00fcresince deneyimledi\u011fi veya ge\u00e7ece\u011fi yollar\u0131 \u00e7\u00f6z\u00fcmleyen bir yolculuk plan\u0131d\u0131r. \u0130lgili kurum; m\u00fc\u015fteri yolculu\u011fu haritas\u0131 haz\u0131rlarken, al\u0131c\u0131n\u0131n yerine ge\u00e7erek, m\u00fc\u015fterinin hangi sorular\u0131 sorabilece\u011fi \u00fczerinden hareket etmektedir. M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131n, markaya hangi avantajlar sa\u011flad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in a\u015fa\u011f\u0131daki maddeleri g\u00f6zden ge\u00e7irebilirsiniz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00fc\u015fterinizle Daha \u0130yi Empati Kurabilirsiniz\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00fc\u015fteri yolculu\u011fu haritas\u0131<\/a> kullanman\u0131n faydalar\u0131ndan biri, m\u00fc\u015fterinizle daha iyi empati kurabilecek olman\u0131zd\u0131r. M\u00fc\u015fteri yolculu\u011fu haritas\u0131, m\u00fc\u015fterinin bak\u0131\u015f a\u00e7\u0131s\u0131yla markan\u0131za bakman\u0131za olanak tan\u0131r. M\u00fc\u015fterinin, markaya dair endi\u015felerini ve olu\u015fabilecek problemlerini de\u011ferlendirerek, m\u00fc\u015fteriyle daha iyi bir \u015fekilde empati kurulmas\u0131n\u0131 sa\u011flamaktad\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zaman Y\u00f6netimini \u0130yi Kurun \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Al\u0131c\u0131lar\u0131n sorunlar\u0131n\u0131 pratik bir \u015fekilde \u00e7\u00f6zen m\u00fc\u015fteri temsilcileri, i\u015fletmenin b\u00fcy\u00fcmesini sa\u011flamaktad\u0131r. M\u00fcthi\u015f bir zaman y\u00f6netimi becerisine sahip olmak, m\u00fc\u015fterilerin olumlu tecr\u00fcbeler edinmesini kolayla\u015ft\u0131rmaktad\u0131r. M\u00fc\u015fteri temsilcisi, bir al\u0131c\u0131y\u0131 beklerken di\u011fer m\u00fc\u015fterileri de bekletmemek i\u00e7in zaman y\u00f6netimini dengede tutmal\u0131d\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00fc\u015fteriye G\u00fcven Verin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00fcketiciler, ald\u0131klar\u0131 \u00fcr\u00fcnden memnun kalmak ve i\u015fletmeye g\u00fcven duymak istemektedir. Bu y\u00fczden m\u00fc\u015fteri temsilcilerinin al\u0131c\u0131lara; do\u011fru, ayr\u0131nt\u0131l\u0131 ve teknik bilgi vermesi \u00f6nem arz etmektedir. M\u00fc\u015fteri temsilcisi, al\u0131c\u0131ya nas\u0131l bir cevap aktaraca\u011f\u0131n\u0131 \u00f6ng\u00f6remedi\u011finde, m\u00fc\u015fteriye yan\u0131t veremeyece\u011fini a\u00e7\u0131k\u00e7a kar\u015f\u0131 tarafa bildirmelidir. B\u00f6ylelikle olas\u0131 problemlerin \u00f6n\u00fcne ge\u00e7ilerek, m\u00fc\u015fterinin i\u015fletmeye g\u00fcven duymas\u0131 sa\u011flanm\u0131\u015f olmaktad\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00fc\u015fteriden Gelen Olumsuz Geri Bildirimi Anlamaya \u00c7al\u0131\u015f\u0131n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00fc\u015fteri hizmetlerini geli\u015ftirebilecek en iyi y\u00f6ntemlerden bir di\u011feri ise, m\u00fc\u015fteriden gelen olumsuz g\u00f6r\u00fc\u015fleri anlay\u0131\u015fla kar\u015f\u0131lamakt\u0131r. Bu olumsuz geri bildirimler, m\u00fc\u015fteri hizmetleri taraf\u0131ndan \u00f6nemsenmeli ve bir daha b\u00f6yle bir sorunla kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda nas\u0131l daha iyi \u00e7\u00f6z\u00fclece\u011finden emin olmas\u0131 gerekmektedir. Ekipler; negatif bildirimleri kabul etmeyerek, m\u00fc\u015fteriye sitem etti\u011finde, \u00e7o\u011fu al\u0131c\u0131 i\u015fletmeyle ili\u015fi\u011fini kesmektedir. Bu durumun ya\u015fanmamas\u0131 i\u00e7in t\u00fcketiciden gelen negatif bildirimleri anlay\u0131\u015fla kar\u015f\u0131lamak gerekmektedir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Temas Noktalar\u0131n\u0131 \u00d6nemseyin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00fc\u015fterilerin i\u015fletmeyle nereden ve nas\u0131l ileti\u015fim kurdu\u011fu olduk\u00e7a \u00f6nem arz etmektedir. M\u00fc\u015fteri hizmetleri, mobil uygulamalar\u0131 veya canl\u0131 hizmeti tutarl\u0131 bir \u015fekilde y\u00f6neterek, olumlu al\u0131c\u0131 deneyimini profesyonellikle sunabilmektedir. B\u00f6ylece, i\u015fletmelerin k\u00f6t\u00fc m\u00fc\u015fteri deneyimi<\/a> ile kar\u015f\u0131la\u015fma olas\u0131l\u0131klar\u0131 \u00e7ok d\u00fc\u015f\u00fck olmaktad\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Proaktif M\u00fc\u015fteri Stratejisi Geli\u015ftirin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130\u015fletmenin, m\u00fc\u015fterileri memnun edebilmesi i\u00e7in uygulanabilecek \u00e7ok fazla strateji mevcuttur. Proaktif bir \u015fekilde m\u00fc\u015fterilerin sorunlar\u0131n\u0131 \u00f6nceden yan\u0131tlamak, al\u0131c\u0131 tecr\u00fcbesini art\u0131rabilmektedir. \u00d6rne\u011fin; m\u00fc\u015fteriler sorunlar\u0131n\u0131 sosyal medya<\/a> arac\u0131l\u0131\u011f\u0131 ile belirtti\u011finde, onlara bu platformlardan hemen ula\u015fmak gerekmektedir. M\u00fc\u015fteri temsilcisini aramas\u0131na gerek kalmadan sorunlar\u0131 \u00e7\u00f6z\u00fclen al\u0131c\u0131lar, i\u015fletmeden daha fazla memnunluk duymaktad\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00fc\u015fterinize \u00d6zel Oldu\u011funu Hissettirin\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130\u015fletmenin, m\u00fc\u015fterileri \u00f6zel hissetmesi al\u0131c\u0131 deneyimi i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6ndermek ve her zaman ula\u015f\u0131l\u0131r olmak al\u0131c\u0131lar\u0131n i\u015fletmeyle ba\u011f kurulmas\u0131n\u0131 kolayla\u015ft\u0131rmaktad\u0131r. Otomatik mesajlar yerine, m\u00fc\u015fteriye ki\u015fiselle\u015ftirilmi\u015f iletiler g\u00f6ndermek m\u00fc\u015fterinin \u00f6nemsendi\u011fi hissiyat\u0131n\u0131 vermektedir. B\u00f6ylelikle m\u00fc\u015fteriler, ki\u015fiselle\u015ftirilmi\u015f mesajlar arac\u0131l\u0131\u011f\u0131yla kendini daha de\u011ferli hissederek, i\u015fletmeden daha \u00e7ok \u00fcr\u00fcn sat\u0131n alabilmektedir. Bir di\u011fer y\u00f6ntem ise; al\u0131c\u0131lar\u0131n her zaman i\u015fletmeye ula\u015f\u0131labilir olmas\u0131d\u0131r. M\u00fc\u015fteriler her an ve her temas noktas\u0131ndan \u015firkete ula\u015farak, i\u015fletmeye kendini daha yak\u0131n hissetmektedir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Ne \u0130\u015fe Yarar ? M\u00fc\u015fteri yolculu\u011fu haritas\u0131; al\u0131c\u0131lar\u0131n, markan\u0131n bir \u00fcr\u00fcn\u00fc veya hizmetini kullan\u0131rken, al\u0131c\u0131n\u0131n yolculu\u011fu s\u00fcresince deneyimledi\u011fi veya ge\u00e7ece\u011fi yollar\u0131 \u00e7\u00f6z\u00fcmleyen bir yolculuk plan\u0131d\u0131r. \u0130lgili kurum; m\u00fc\u015fteri yolculu\u011fu haritas\u0131 haz\u0131rlarken, al\u0131c\u0131n\u0131n yerine ge\u00e7erek, m\u00fc\u015fterinin hangi sorular\u0131 sorabilece\u011fi \u00fczerinden hareket etmektedir. M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131n, markaya hangi avantajlar sa\u011flad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in a\u015fa\u011f\u0131daki maddeleri […]<\/p>\n","protected":false},"author":1,"featured_media":12135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musteri-memnuniyeti"],"yoast_head":"\nM\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Ne \u0130\u015fe Yarar ? - CREAFONE<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri yolculu\u011fu haritas\u0131 haz\u0131rlan\u0131rken, al\u0131c\u0131n\u0131n yerine ge\u00e7erek, m\u00fc\u015fterinin hangi sorular\u0131 sorabilece\u011fi \u00fczerinden hareket edilmektedir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creafone.com\/en\/blog\/musteri-yolculugu-haritasi-ne-ise-yarar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Ne \u0130\u015fe Yarar ? 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