{"id":13140,"date":"2022-02-02T13:03:51","date_gmt":"2022-02-02T13:03:51","guid":{"rendered":"https:\/\/www.creafone.com\/?p=13140"},"modified":"2022-02-02T14:09:22","modified_gmt":"2022-02-02T14:09:22","slug":"musteri-memnuniyetini-anlamanin-4-yolu","status":"publish","type":"post","link":"https:\/\/www.creafone.com\/en\/blog\/musteri-memnuniyetini-anlamanin-4-yolu\/","title":{"rendered":"M\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n 4 Kesin Yolu"},"content":{"rendered":"
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M\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n 4 Kesin Yolu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKurulu\u015flar\u0131n pazarda ba\u015far\u0131l\u0131 olmas\u0131 ve i\u015fletmelerini geli\u015ftirmeleri i\u00e7in m\u00fc\u015fteri memnuniyeti \u00f6nemi\u00a0<\/a> gereklidir. Al\u0131c\u0131lar\u0131n belirli bir\u00e7ok kriterleri bulunmaktad\u0131r ve \u00e7o\u011fu m\u00fc\u015fteriyi memnun edebilmek i\u00e7in farkl\u0131 stratejiler uygulamak gereklidir. A\u015fa\u011f\u0131da, i\u015fletmenizin m\u00fc\u015fteri memnuniyetini y\u00fckseltmek i\u00e7in uygulayabilece\u011finiz 4 temel kriteri inceleyebilirsiniz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1.\u00c7ok Kanall\u0131 \u0130leti\u015fim Sa\u011flama<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tM\u00fc\u015fteri beklentilerini kar\u015f\u0131laman\u0131n yollar\u0131ndan biri; \u00e7ok kanall\u0131 ileti\u015fim merkezi<\/a>\u00a0 sunmakt\u0131r. M\u00fc\u015fterinize \u00e7ok kanall\u0131 ileti\u015fim deste\u011fi sunman\u0131z, al\u0131c\u0131lar i\u00e7in m\u00fcthi\u015f avantajlar olu\u015fturmaktad\u0131r. Baz\u0131 m\u00fc\u015fteriler kurulu\u015flara sosyal medyadan ula\u015fmay\u0131 tercih ederken, di\u011ferleri ise web sitesi veya telefondan arama y\u00f6ntemiyle ileti\u015fim kurmak istemektedir. Ayr\u0131ca, kurulu\u015flar\u0131n, m\u00fc\u015fterilerle kurduklar\u0131 ileti\u015fim verilerinden analiz yapmas\u0131, \u015firketlerin i\u015f y\u00f6netimine dair verimlili\u011finde artmas\u0131na yard\u0131mc\u0131 olmaktad\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2.Sosyal Medya Bildirimlerini \u0130zlemek\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u0130\u015fletmeler, m\u00fc\u015fterilerin \u00e7o\u011funlukla tercih etti\u011fi; Twitter, Facebook, YouTube veya di\u011fer sosyal a\u011flardan gelen bildirimleri \u00f6nemsemelidir. \u015eirketlerin, sosyal medya payla\u015f\u0131mlar\u0131na yap\u0131lan geri d\u00f6n\u00fc\u015fler, i\u015fletmenizin m\u00fc\u015fteri memnuniyetini nas\u0131l sa\u011flad\u0131\u011f\u0131na dair analiz yapman\u0131z\u0131 sa\u011flar<\/a>. Sosyal medya \u00fczerinden al\u0131c\u0131 bildirimlerini takip ederek, m\u00fc\u015fteri memnuniyetini nas\u0131l daha iyi geli\u015ftirece\u011finiz hakk\u0131nda fikir sahibi edinmi\u015f olursunuz. Bu y\u00fczden sosyal medyadan gelen d\u00f6n\u00fc\u015fler dikkate al\u0131nmal\u0131d\u0131r.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3.M\u00fc\u015fteri Memnuniyeti Metriklerini Kullanmak\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tM\u00fc\u015fteri beklentilerini kar\u015f\u0131laman\u0131n yollar\u0131<\/a> ; m\u00fc\u015fteriye belirli \u00f6l\u00e7\u00fcm anketleri g\u00f6ndermektir. T\u00fcketiciler, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131nda veya web sitesini ziyaret etti\u011finde i\u015fletmelerin geri bildirim almas\u0131 muhtemeldir. M\u00fc\u015fterilerinizin, \u015firketiniz hakk\u0131nda ki g\u00f6r\u00fc\u015flerini almak i\u00e7in onlara NPS ve CSAT vb. gibi m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7meye<\/a> yarayan metrikler g\u00f6nderebilirsiniz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4.Pazar Ara\u015ft\u0131rmas\u0131 Yapmak\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBir\u00e7ok i\u015fletmenin t\u00fcketicinin, beklentilerini kar\u015f\u0131lamas\u0131 i\u00e7in pazar ara\u015ft\u0131rmas\u0131 yapmas\u0131 \u00f6nem arz eder. Pazar ara\u015ft\u0131rmas\u0131 yapt\u0131\u011f\u0131n\u0131zda, m\u00fc\u015fterilerinizin tercihlerini ve taleplerini daha iyi g\u00f6rebilir ve markan\u0131z hakk\u0131ndaki yakla\u015f\u0131mlar\u0131n\u0131 daha iyi inceleyebilirsiniz. Al\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcr\u00fcn\u00fcn\u00fcze dair alg\u0131lar\u0131n\u0131 daha iyi kavrayarak, i\u015fletmenizin m\u00fc\u015fteri memnuniyetini m\u00fcthi\u015f bir \u015fekilde iyile\u015ftirebilirsiniz.\u00a0<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n 4 Kesin Yolu Kurulu\u015flar\u0131n pazarda ba\u015far\u0131l\u0131 olmas\u0131 ve i\u015fletmelerini geli\u015ftirmeleri i\u00e7in<\/p>","protected":false},"author":1,"featured_media":13160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-13140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musteri-memnuniyeti"],"yoast_head":"\nM\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n 4 Kesin Yolu - CREAFONE<\/title>\n<meta name=\"description\" content=\"Firmalar\u0131n ba\u015far\u0131l\u0131 olmas\u0131 ve i\u015fletmelerini geli\u015ftirmeleri i\u00e7in m\u00fc\u015fteri memnuniyeti gereklidir. 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